https://cwstudio.uk CWStudio Fri, 03 Apr 2026 19:02:58 +0000 https://cwstudio.uk en https://cwstudio.uk/Top-Menu-UPDATED Sat, 06 Jun 2020 16:20:20 +0000 CWStudio https://cwstudio.uk/Top-Menu-UPDATED Logo https://cwstudio.uk/Page-Nav Tue, 26 Nov 2019 20:36:25 +0000 CWStudio https://cwstudio.uk/Page-Nav ︎ ︎ ︎ https://cwstudio.uk/Skysports Thu, 02 Apr 2026 14:12:32 +0000 CWStudio https://cwstudio.uk/Skysports <img width="800" height="450" width_o="800" height_o="450" data-src="https://freight.cargo.site/t/original/i/47ca0153152246866a648a95aa47a2d4a2056f71ad8a3a30d24cb2e5162a0d49/bts_greatest_show_short-v31080p-ezgif.com-optimize.gif" data-mid="246791635" border="0" src="https://freight.cargo.site/w/800/i/47ca0153152246866a648a95aa47a2d4a2056f71ad8a3a30d24cb2e5162a0d49/bts_greatest_show_short-v31080p-ezgif.com-optimize.gif" /> SkysportsThe Greatest Show on EarthTo kick off the start of the 2023/24 season, The Greatest Show on Earth takes viewers through spectacular circus acts featuring the biggest stars of sport, including ‘ The Amazing Haalando’, Jon Rahmbo, Ben ‘Stupendous’ Stokes and Emma ‘Flying’ Radacanu. Working as a senior designer within a small team we took the concept of Circus presented the stage for sportstars to act as performers which perfectly aligned with the theme of entertainment. This provided the launchpad to promote the new season on Skysports with the biggest campaign Sky have ever launched nationwide with OOH, Billposting sites and special build locations to grab attention for new subscribers to Skysports. This was shortly followed by the Cricket Worldcup in India which adopted the same concept keeping consistency with cultural relevance. Agency: Sky CreativeBrand Identity / Brand Development <img width="3567" height="2114" width_o="3567" height_o="2114" data-src="https://freight.cargo.site/t/original/i/b0aa53b6aad9c2aec4d83e74f74a6c4d2508d597de648e1f4ebd310bf64815f2/GSOE8.jpg" data-mid="246789943" border="0" src="https://freight.cargo.site/w/1000/i/b0aa53b6aad9c2aec4d83e74f74a6c4d2508d597de648e1f4ebd310bf64815f2/GSOE8.jpg" /> <img width="800" height="450" width_o="800" height_o="450" data-src="https://freight.cargo.site/t/original/i/0cd500b44f049d00ed939b5378ec9a07ee17604e3463098127a5beb2b4e1630c/GSOWEDIt-ezgif.com-video-to-gif-converter.gif" data-mid="246791875" border="0" src="https://freight.cargo.site/w/800/i/0cd500b44f049d00ed939b5378ec9a07ee17604e3463098127a5beb2b4e1630c/GSOWEDIt-ezgif.com-video-to-gif-converter.gif" /> <img width="3567" height="2114" width_o="3567" height_o="2114" data-src="https://freight.cargo.site/t/original/i/7f758cb7de735d6156e6d0c20bdffbda087a94adac56c27e8dca314701fb1f7d/GSOE9.jpg" data-mid="246789944" border="0" src="https://freight.cargo.site/w/1000/i/7f758cb7de735d6156e6d0c20bdffbda087a94adac56c27e8dca314701fb1f7d/GSOE9.jpg" /> <img width="3567" height="2114" width_o="3567" height_o="2114" data-src="https://freight.cargo.site/t/original/i/00f8503c759a33490f3ad274a859c1c02e8f8dc44811dcdf2d688b35cbe52e01/GSOE10.jpg" data-mid="246789945" border="0" src="https://freight.cargo.site/w/1000/i/00f8503c759a33490f3ad274a859c1c02e8f8dc44811dcdf2d688b35cbe52e01/GSOE10.jpg" /> <img width="3567" height="2114" width_o="3567" height_o="2114" data-src="https://freight.cargo.site/t/original/i/5e4b34a1fbf458c66182570ad4ce0aacd56451032fcbd79981474186991de41c/GSOE11.jpg" data-mid="246789946" border="0" src="https://freight.cargo.site/w/1000/i/5e4b34a1fbf458c66182570ad4ce0aacd56451032fcbd79981474186991de41c/GSOE11.jpg" /> <img width="3567" height="2114" width_o="3567" height_o="2114" data-src="https://freight.cargo.site/t/original/i/d26f275e3eda361aea7732d56289a1821e48c2b5c6d7e1fd6b14ea1a86a40e71/GSOE12.jpg" data-mid="246789947" border="0" src="https://freight.cargo.site/w/1000/i/d26f275e3eda361aea7732d56289a1821e48c2b5c6d7e1fd6b14ea1a86a40e71/GSOE12.jpg" /> <img width="3567" height="2114" width_o="3567" height_o="2114" data-src="https://freight.cargo.site/t/original/i/288a775c076f7bcea108ab6c6a8d3675ebc1559cfbaa9eb0611d98756c5fcccd/GSOE13.jpg" data-mid="246789948" border="0" src="https://freight.cargo.site/w/1000/i/288a775c076f7bcea108ab6c6a8d3675ebc1559cfbaa9eb0611d98756c5fcccd/GSOE13.jpg" /> <img width="3567" height="2114" width_o="3567" height_o="2114" data-src="https://freight.cargo.site/t/original/i/21406dce1b1a54faf6103778a3ea289cc5970132c2e81867582c323f9bd144e3/GSOE14.jpg" data-mid="246789949" border="0" src="https://freight.cargo.site/w/1000/i/21406dce1b1a54faf6103778a3ea289cc5970132c2e81867582c323f9bd144e3/GSOE14.jpg" /> <img width="3567" height="2114" width_o="3567" height_o="2114" data-src="https://freight.cargo.site/t/original/i/91981467301ea6a2fa4bd7d5123806dd943e9c0485241127f30755747f501d4e/GSOE19.jpg" data-mid="246789954" border="0" src="https://freight.cargo.site/w/1000/i/91981467301ea6a2fa4bd7d5123806dd943e9c0485241127f30755747f501d4e/GSOE19.jpg" /> <img width="3567" height="2114" width_o="3567" height_o="2114" data-src="https://freight.cargo.site/t/original/i/091734ec0e76cb8f34e7c1bd92c37ca50fb4b30810f14b475623da4a4913ff2b/GSOE16.jpg" data-mid="246789951" border="0" src="https://freight.cargo.site/w/1000/i/091734ec0e76cb8f34e7c1bd92c37ca50fb4b30810f14b475623da4a4913ff2b/GSOE16.jpg" /> <img width="3567" height="2114" width_o="3567" height_o="2114" data-src="https://freight.cargo.site/t/original/i/c7ffa6c9deb00f6bfad1021e8acdea3d2a2bb9aea2ea7e96dcd75d23b2c754c9/GSOE17.jpg" data-mid="246789952" border="0" src="https://freight.cargo.site/w/1000/i/c7ffa6c9deb00f6bfad1021e8acdea3d2a2bb9aea2ea7e96dcd75d23b2c754c9/GSOE17.jpg" /> <img width="3567" height="2114" width_o="3567" height_o="2114" data-src="https://freight.cargo.site/t/original/i/b4452b764f0518e594b4e111717a39995ef63075fdf7259ce2661bf3a5c84d4f/GSOE18.jpg" data-mid="246789953" border="0" src="https://freight.cargo.site/w/1000/i/b4452b764f0518e594b4e111717a39995ef63075fdf7259ce2661bf3a5c84d4f/GSOE18.jpg" /> <img width="3567" height="2114" width_o="3567" height_o="2114" data-src="https://freight.cargo.site/t/original/i/eb2e4a5074fb88feac4a6472d66f1008a680b1f45d35b54ddb05c56147e79c35/GSOE20.jpg" data-mid="246789955" border="0" src="https://freight.cargo.site/w/1000/i/eb2e4a5074fb88feac4a6472d66f1008a680b1f45d35b54ddb05c56147e79c35/GSOE20.jpg" /> <img width="1056" height="528" width_o="1056" height_o="528" data-src="https://freight.cargo.site/t/original/i/405fe389d8413b71d5c1dd93ad242e2a5b78a31aa0aca7dae256ddfad532d7a8/SOS_Westfield_EastFace_003-2.gif" data-mid="246791630" border="0" src="https://freight.cargo.site/w/1000/i/405fe389d8413b71d5c1dd93ad242e2a5b78a31aa0aca7dae256ddfad532d7a8/SOS_Westfield_EastFace_003-2.gif" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/356dd1dd86af44b315ea9af0d7232f58e364ab79c5281e3bfba3efad2c2081a4/Underground.gif" data-mid="246790450" border="0" src="https://freight.cargo.site/w/1000/i/356dd1dd86af44b315ea9af0d7232f58e364ab79c5281e3bfba3efad2c2081a4/Underground.gif" /> https://cwstudio.uk/Prosper-2 Sun, 07 Jun 2020 10:30:42 +0000 CWStudio https://cwstudio.uk/Prosper-2 <img width="720" height="427" width_o="720" height_o="427" data-src="https://freight.cargo.site/t/original/i/5e4811a61ed6cc463a6ca02739980c23fb61086de60e7b876206117a4d60a3cb/CW-Folio---Prosper.gif" data-mid="73760784" border="0" src="https://freight.cargo.site/w/720/i/5e4811a61ed6cc463a6ca02739980c23fb61086de60e7b876206117a4d60a3cb/CW-Folio---Prosper.gif" /> ProsperCreating Meaningful Spaces Retail design agency Studio Tait merged with sister company 3d Architects with the aim of offering clients a fully integrated end-to-end service of branding, interiors and architecture under one roof. I developed the new brand identity from strategy through to delivering all brand assets.The basic premise of ‘Prosper’ is about unity. However it’s intention is more than a name or an identity. It is an ethos, a belief in what they do and offer help our client’s businesses to thrive. When things come together and work, we all ‘Prosper’. So it was important&nbsp; to create an identity to befit that ambition.&nbsp;I was inspired by the visual language of interior/architectural drawings. The Prosper wordmark is simple, bold and deliberate in it’s kerning, it represents the fact we’ve come together sharing knowledge and expertise. As designers and architects we often have to look at things from different angles both ‘up close’ and from a distance to understand the full picture. It’s always about the detail, so as part of the visual language I developed a system of shapes based on zooming into the wordmark. These would be used across all touchpoints for Prosper.Agency: ProsperBrand Strategy / Brand Identity / Copywriting / Art Direction / Environment Branding <img width="7134" height="4228" width_o="7134" height_o="4228" data-src="https://freight.cargo.site/t/original/i/cd27f0712f9ec97f74705fb113fc62ddfa0e3c2302e3a397f0a034d7d848d2fd/Prosper2.jpg" data-mid="246659949" border="0" src="https://freight.cargo.site/w/1000/i/cd27f0712f9ec97f74705fb113fc62ddfa0e3c2302e3a397f0a034d7d848d2fd/Prosper2.jpg" /> <img width="3567" height="2114" width_o="3567" height_o="2114" data-src="https://freight.cargo.site/t/original/i/ca6dca4167c00100ebfcd27a81a3603622f1cdc6157506a9c4295da795f860af/Prosper3.jpg" data-mid="246722265" border="0" src="https://freight.cargo.site/w/1000/i/ca6dca4167c00100ebfcd27a81a3603622f1cdc6157506a9c4295da795f860af/Prosper3.jpg" /> <img width="7087" height="3983" width_o="7087" height_o="3983" data-src="https://freight.cargo.site/t/original/i/d6ad5db9c077aef4fada69e58298ebee24a65f9fbaacdd3e5536622dfb9a3a8b/Prosper-Trial-Width4.jpg" data-mid="73941103" border="0" src="https://freight.cargo.site/w/1000/i/d6ad5db9c077aef4fada69e58298ebee24a65f9fbaacdd3e5536622dfb9a3a8b/Prosper-Trial-Width4.jpg" /> <img width="7087" height="3983" width_o="7087" height_o="3983" data-src="https://freight.cargo.site/t/original/i/2f7833898cc08573becd69bf3b9fa87f13a92877932c22d361f9c7c978c41068/Prosper-Trial-Width5.jpg" data-mid="73941114" border="0" src="https://freight.cargo.site/w/1000/i/2f7833898cc08573becd69bf3b9fa87f13a92877932c22d361f9c7c978c41068/Prosper-Trial-Width5.jpg" /> <img width="7087" height="3983" width_o="7087" height_o="3983" data-src="https://freight.cargo.site/t/original/i/8f9dd025b3a73ab05b7502e64dbcf31a2ea5823810c932ee958a97a135fb8148/Prosper-Trial-Width6.jpg" data-mid="73941120" border="0" src="https://freight.cargo.site/w/1000/i/8f9dd025b3a73ab05b7502e64dbcf31a2ea5823810c932ee958a97a135fb8148/Prosper-Trial-Width6.jpg" /> <img width="8404" height="4724" width_o="8404" height_o="4724" data-src="https://freight.cargo.site/t/original/i/e39ad5ebfa41c5890041d7a809f50a161610135e2247545c30fb4e31a688bcf6/Prosper-Trial-Width3.jpg" data-mid="73761379" border="0" src="https://freight.cargo.site/w/1000/i/e39ad5ebfa41c5890041d7a809f50a161610135e2247545c30fb4e31a688bcf6/Prosper-Trial-Width3.jpg" /> <img width="7087" height="3983" width_o="7087" height_o="3983" data-src="https://freight.cargo.site/t/original/i/8cc95e6f6936a1fa41e8ffcfdd8d9a19bb4a3ffeb9c4225255a79c9e01618c87/Prosper-Trial-Width10.jpg" data-mid="73761386" border="0" src="https://freight.cargo.site/w/1000/i/8cc95e6f6936a1fa41e8ffcfdd8d9a19bb4a3ffeb9c4225255a79c9e01618c87/Prosper-Trial-Width10.jpg" /> <img width="7087" height="3983" width_o="7087" height_o="3983" data-src="https://freight.cargo.site/t/original/i/f7ab6d80753a106653103bd08a6631ae7cdfc73855fd151158b96e6270fbb92e/Prosper-Trial-Width12.jpg" data-mid="73761383" border="0" src="https://freight.cargo.site/w/1000/i/f7ab6d80753a106653103bd08a6631ae7cdfc73855fd151158b96e6270fbb92e/Prosper-Trial-Width12.jpg" /> <img width="7134" height="4228" width_o="7134" height_o="4228" data-src="https://freight.cargo.site/t/original/i/47e030dc2b1dc5dfc406730411d6a14bb8306f59a5009fd0ec985c5bae804f9e/Prosper9.jpg" data-mid="246660812" border="0" src="https://freight.cargo.site/w/1000/i/47e030dc2b1dc5dfc406730411d6a14bb8306f59a5009fd0ec985c5bae804f9e/Prosper9.jpg" /> <img width="8404" height="4724" width_o="8404" height_o="4724" data-src="https://freight.cargo.site/t/original/i/fb85429b47cd014e2b685c15716fcb457ea09e3439e76c52bbd0a23a8a982b38/Prosper-Trial-Width-18.jpg" data-mid="73761377" border="0" src="https://freight.cargo.site/w/1000/i/fb85429b47cd014e2b685c15716fcb457ea09e3439e76c52bbd0a23a8a982b38/Prosper-Trial-Width-18.jpg" /> <img width="7087" height="3983" width_o="7087" height_o="3983" data-src="https://freight.cargo.site/t/original/i/c5329122a568953b544cedd8dffe2dce099410b8a96a7d656fd9044b19af2231/Prosper-Trial-Width8.jpg" data-mid="73761374" border="0" src="https://freight.cargo.site/w/1000/i/c5329122a568953b544cedd8dffe2dce099410b8a96a7d656fd9044b19af2231/Prosper-Trial-Width8.jpg" /> <img width="7087" height="3983" width_o="7087" height_o="3983" data-src="https://freight.cargo.site/t/original/i/23ea0306428db1115309d572575b42f55cb7a28e19b46a2a3dcf32a2c14564db/Prosper-Trial-Width11.jpg" data-mid="73761376" border="0" src="https://freight.cargo.site/w/1000/i/23ea0306428db1115309d572575b42f55cb7a28e19b46a2a3dcf32a2c14564db/Prosper-Trial-Width11.jpg" /> <img width="3567" height="3978" width_o="3567" height_o="3978" data-src="https://freight.cargo.site/t/original/i/0f3f429884d1a137b6e896d04f3a389a7460277f499ccb0e9bcf90805a5c0303/Prosper13.jpg" data-mid="246722271" border="0" src="https://freight.cargo.site/w/1000/i/0f3f429884d1a137b6e896d04f3a389a7460277f499ccb0e9bcf90805a5c0303/Prosper13.jpg" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/90e3b522b8de87e65aefa8ed8f7bd8ad2dedc93290ede206b45c67a104d4c13b/Line-animation_1.gif" data-mid="73761521" border="0" src="https://freight.cargo.site/w/1000/i/90e3b522b8de87e65aefa8ed8f7bd8ad2dedc93290ede206b45c67a104d4c13b/Line-animation_1.gif" /> <img width="7087" height="3983" width_o="7087" height_o="3983" data-src="https://freight.cargo.site/t/original/i/b29171330556e33d7b482726068c44c65f8f914dae05c05f02ad663c7ad43144/Prosper-Trial-Width14.jpg" data-mid="73761375" border="0" src="https://freight.cargo.site/w/1000/i/b29171330556e33d7b482726068c44c65f8f914dae05c05f02ad663c7ad43144/Prosper-Trial-Width14.jpg" /> <img width="7134" height="4228" width_o="7134" height_o="4228" data-src="https://freight.cargo.site/t/original/i/c767cd8c7b18ea1abb2442173359d10241e79f38e9b174b8ce7081cf75df4674/Prosper10.jpg" data-mid="246660813" border="0" src="https://freight.cargo.site/w/1000/i/c767cd8c7b18ea1abb2442173359d10241e79f38e9b174b8ce7081cf75df4674/Prosper10.jpg" /> https://cwstudio.uk/Vodafone-Films-1 Sun, 07 Jun 2020 14:03:30 +0000 CWStudio https://cwstudio.uk/Vodafone-Films-1 <img width="1712" height="1015" width_o="1712" height_o="1015" data-src="https://freight.cargo.site/t/original/i/c2278f824a6bfdb5dbf3b3a7cd0314f5794030a884784fdad425474ce2e3e395/VF-Films-thumbnail.jpg" data-mid="73778698" border="0" src="https://freight.cargo.site/w/1000/i/c2278f824a6bfdb5dbf3b3a7cd0314f5794030a884784fdad425474ce2e3e395/VF-Films-thumbnail.jpg" /> Vodafone FilmsLight’s, Camera, ActionVodafone had the idea of joining the digital TV revolution competing with streaming giants like Netflix. If that was to be happen we were asked to explore how that could look and feel. I explored how this could manifest itself as a subrand as part of the overall brand hierachy and began Initial development for VF Films. Referencing the angular language from the core brand VI as a basis, and inspired by the lights of film making and cinema projectors, the shapes act as an aperture effectively masking both image and content with flexibility. Agency: Super UnionBrand Identity / Brand Development <img width="8404" height="4724" width_o="8404" height_o="4724" data-src="https://freight.cargo.site/t/original/i/1551c46964491431d23c4628ca252344a5cd789498bc795e44553862b5767d29/VF-Films-Trial-Width.jpg" data-mid="73778685" border="0" src="https://freight.cargo.site/w/1000/i/1551c46964491431d23c4628ca252344a5cd789498bc795e44553862b5767d29/VF-Films-Trial-Width.jpg" /> <img width="8404" height="4724" width_o="8404" height_o="4724" data-src="https://freight.cargo.site/t/original/i/a966c49264a447aec87e7dcecf464acf9cc14e91addd1e62f46ae4e77bde1ce9/VF-Films-Trial-Width2.jpg" data-mid="73778686" border="0" src="https://freight.cargo.site/w/1000/i/a966c49264a447aec87e7dcecf464acf9cc14e91addd1e62f46ae4e77bde1ce9/VF-Films-Trial-Width2.jpg" /> <img width="8404" height="4724" width_o="8404" height_o="4724" data-src="https://freight.cargo.site/t/original/i/5fd504fe987e5bb2f90bb397f1d742a739c4f518f8c61bbafc7f6bf4061de6f6/VF-Films-Trial-Width3.jpg" data-mid="73778687" border="0" src="https://freight.cargo.site/w/1000/i/5fd504fe987e5bb2f90bb397f1d742a739c4f518f8c61bbafc7f6bf4061de6f6/VF-Films-Trial-Width3.jpg" /> <img width="5906" height="3320" width_o="5906" height_o="3320" data-src="https://freight.cargo.site/t/original/i/eacc173784837e6e2c65776cec396649744f370c875a0d127e840a53860317c1/VF.gif" data-mid="74212010" border="0" src="https://freight.cargo.site/w/1000/i/eacc173784837e6e2c65776cec396649744f370c875a0d127e840a53860317c1/VF.gif" /> <img width="8404" height="4724" width_o="8404" height_o="4724" data-src="https://freight.cargo.site/t/original/i/a720b557a3adab117cbcf4b60f1564c4d87934d7a283de13d0585cd4d22d5c8e/VF-Films-Trial-Width7.jpg" data-mid="73778691" border="0" src="https://freight.cargo.site/w/1000/i/a720b557a3adab117cbcf4b60f1564c4d87934d7a283de13d0585cd4d22d5c8e/VF-Films-Trial-Width7.jpg" /> <img width="8404" height="4724" width_o="8404" height_o="4724" data-src="https://freight.cargo.site/t/original/i/95dd8c14c50d6a68d8e872c23e645a9c52f3e719434f2ffd41a51a69a0bc875d/VF-Films-Trial-Width8.jpg" data-mid="73778692" border="0" src="https://freight.cargo.site/w/1000/i/95dd8c14c50d6a68d8e872c23e645a9c52f3e719434f2ffd41a51a69a0bc875d/VF-Films-Trial-Width8.jpg" /> <img width="8404" height="4724" width_o="8404" height_o="4724" data-src="https://freight.cargo.site/t/original/i/b06dcdaa3e55f0b8ca97c01cf45db9299f4e3db9ef61f4d2fc48af43d881cf0f/VF-Films-Trial-Width9.jpg" data-mid="73778693" border="0" src="https://freight.cargo.site/w/1000/i/b06dcdaa3e55f0b8ca97c01cf45db9299f4e3db9ef61f4d2fc48af43d881cf0f/VF-Films-Trial-Width9.jpg" /> <img width="8404" height="4724" width_o="8404" height_o="4724" data-src="https://freight.cargo.site/t/original/i/24fd8d9fa7f40a9eba94eabd34eb65cd2029d12fc0703c569619070fb1ab1047/VF-Films-Trial-Width10.jpg" data-mid="73778694" border="0" src="https://freight.cargo.site/w/1000/i/24fd8d9fa7f40a9eba94eabd34eb65cd2029d12fc0703c569619070fb1ab1047/VF-Films-Trial-Width10.jpg" /> <img width="7087" height="2700" width_o="7087" height_o="2700" data-src="https://freight.cargo.site/t/original/i/2025c41e99c490e39491b4fddd51a9a73e46676da63fccce25860745f4b27bef/VF-Films-Trial-Width11.jpg" data-mid="73778695" border="0" src="https://freight.cargo.site/w/1000/i/2025c41e99c490e39491b4fddd51a9a73e46676da63fccce25860745f4b27bef/VF-Films-Trial-Width11.jpg" /> <img width="1423" height="800" width_o="1423" height_o="800" data-src="https://freight.cargo.site/t/original/i/06d7d16e88a3f739b09d7637a14b72d413187f410b7e63e994428e3c9110ebc1/VF_Films_Endframe_Touchtone_Short.gif" data-mid="73778702" border="0" src="https://freight.cargo.site/w/1000/i/06d7d16e88a3f739b09d7637a14b72d413187f410b7e63e994428e3c9110ebc1/VF_Films_Endframe_Touchtone_Short.gif" /> https://cwstudio.uk/Fila-Terrinda Fri, 03 Apr 2026 19:02:58 +0000 CWStudio https://cwstudio.uk/Fila-Terrinda <img width="1827" height="1020" width_o="1827" height_o="1020" data-src="https://freight.cargo.site/t/original/i/a7c8d1332a119eadc21f28934152860b98d5b6f40687fdd552c2d060f4ea5da8/magnific_generate-9-different-angl_iAgG8113uK.png" data-mid="249703939" border="0" src="https://freight.cargo.site/w/1000/i/a7c8d1332a119eadc21f28934152860b98d5b6f40687fdd552c2d060f4ea5da8/magnific_generate-9-different-angl_iAgG8113uK.png" /> Fila Settanta Terrinda’ Settanta Mark I,II,III Terrinda is the re-launch of true design classic. A range of authentic vintage tracksuits and apparel with meticulous attention to detail to honour it’s origins. Designed for Bjorn Borg specifically in the early 80’s it soon became desired by his fans not only watching tennis but adopted by football terrace culture and fashionista’s. The 1982 range was so succesful upon release that Fila decided to delve deeper into their archives to with further vintage classics release Mark I and II.&nbsp;I worked directly with Fila to come up with a simple and befitting identity that ran across packaging, POS and OOH as well art direction for all product and packaging. Agency: CWStudio Photography: Graham PearsonBrand Identity / Brand Development / Packaging <img width="2949" height="1748" width_o="2949" height_o="1748" data-src="https://freight.cargo.site/t/original/i/94479eab39a04a8863df4f3fda145b14d6511994ef907946b97bda198ee65fd3/Fila-Case-Study_Page_02.png" data-mid="246830525" border="0" src="https://freight.cargo.site/w/1000/i/94479eab39a04a8863df4f3fda145b14d6511994ef907946b97bda198ee65fd3/Fila-Case-Study_Page_02.png" /> <img width="4000" height="2368" width_o="4000" height_o="2368" data-src="https://freight.cargo.site/t/original/i/c235f91ee57163185a9d05542f84289d551a189f849d111fa60ba56eb22a61be/magnific_74K4GrsJAL.jpeg" data-mid="249702444" border="0" src="https://freight.cargo.site/w/1000/i/c235f91ee57163185a9d05542f84289d551a189f849d111fa60ba56eb22a61be/magnific_74K4GrsJAL.jpeg" /> <img width="1823" height="1012" width_o="1823" height_o="1012" data-src="https://freight.cargo.site/t/original/i/16e7b319b9b5bf165edd340bf3e3f3d8fb8109d47697bfba188c36fa4dcf40b7/magnific_generate-9-different-angl_LUuwzmBswO.png" data-mid="249703945" border="0" src="https://freight.cargo.site/w/1000/i/16e7b319b9b5bf165edd340bf3e3f3d8fb8109d47697bfba188c36fa4dcf40b7/magnific_generate-9-different-angl_LUuwzmBswO.png" /> <img width="1830" height="1014" width_o="1830" height_o="1014" data-src="https://freight.cargo.site/t/original/i/62d4aa17ddfa877f01af62b1776412d4d791035c2417fe2700d97dfd482a7537/magnific_generate-9-different-angl_LUuwypWswO.png" data-mid="249703910" border="0" src="https://freight.cargo.site/w/1000/i/62d4aa17ddfa877f01af62b1776412d4d791035c2417fe2700d97dfd482a7537/magnific_generate-9-different-angl_LUuwypWswO.png" /> <img width="4000" height="2368" width_o="4000" height_o="2368" data-src="https://freight.cargo.site/t/original/i/6f78468157b38eea71e7fbd5f84ced00d7962ce831c6c9a8ba1e7047e1dc866b/magnific_cDNDyZn0eP.jpeg" data-mid="249702445" border="0" src="https://freight.cargo.site/w/1000/i/6f78468157b38eea71e7fbd5f84ced00d7962ce831c6c9a8ba1e7047e1dc866b/magnific_cDNDyZn0eP.jpeg" /> <img width="3532" height="2457" width_o="3532" height_o="2457" data-src="https://freight.cargo.site/t/original/i/16974bae950a530e6b1109c974ddfaba465bfa282a34fd226d428f96e25f9804/Terrinda-Booklet.jpg" data-mid="246830536" border="0" src="https://freight.cargo.site/w/1000/i/16974bae950a530e6b1109c974ddfaba465bfa282a34fd226d428f96e25f9804/Terrinda-Booklet.jpg" /> <img width="1872" height="1162" width_o="1872" height_o="1162" data-src="https://freight.cargo.site/t/original/i/eeed24e332dfb8651e740d3c5706fd4006eb8688297067d46450279b994c7fd8/magnific_generate-9-different-angl_kLvlryR16B.jpeg" data-mid="249705833" border="0" src="https://freight.cargo.site/w/1000/i/eeed24e332dfb8651e740d3c5706fd4006eb8688297067d46450279b994c7fd8/magnific_generate-9-different-angl_kLvlryR16B.jpeg" /> <img width="3567" height="2114" width_o="3567" height_o="2114" data-src="https://freight.cargo.site/t/original/i/4a3c2033ad99ca26c6b74edaa480ff50b28a75cfac7a1b194a61101dfbc33fa3/Fila-Case-Study9.jpg" data-mid="246830521" border="0" src="https://freight.cargo.site/w/1000/i/4a3c2033ad99ca26c6b74edaa480ff50b28a75cfac7a1b194a61101dfbc33fa3/Fila-Case-Study9.jpg" /> <img width="3567" height="2114" width_o="3567" height_o="2114" data-src="https://freight.cargo.site/t/original/i/8b3e8d5c3fac8cd11de5406f99fc21dceb004405c7606aede82cc15c6199e1b5/Fila-Case-Study8.jpg" data-mid="246830520" border="0" src="https://freight.cargo.site/w/1000/i/8b3e8d5c3fac8cd11de5406f99fc21dceb004405c7606aede82cc15c6199e1b5/Fila-Case-Study8.jpg" /> <img width="4756" height="2819" width_o="4756" height_o="2819" data-src="https://freight.cargo.site/t/original/i/fb3a059d3e7e474b952cc3225771caebf015ac738d376de476277d5a989a3c3a/Fila-Case-Study_Page_11.png" data-mid="246830534" border="0" src="https://freight.cargo.site/w/1000/i/fb3a059d3e7e474b952cc3225771caebf015ac738d376de476277d5a989a3c3a/Fila-Case-Study_Page_11.png" /> <img width="3532" height="2457" width_o="3532" height_o="2457" data-src="https://freight.cargo.site/t/original/i/beb31bf7c3bb006a2461ccd0527068996ac2d1811670e60fe2999f0dc6eadf68/Terrinda-Poster.jpg" data-mid="246830537" border="0" src="https://freight.cargo.site/w/1000/i/beb31bf7c3bb006a2461ccd0527068996ac2d1811670e60fe2999f0dc6eadf68/Terrinda-Poster.jpg" /> <img width="1713" height="1015" width_o="1713" height_o="1015" data-src="https://freight.cargo.site/t/original/i/51c33df50cd66c5506900cdd1f43425e5165356be158197e22b9bffd041301bc/Fila-Case-Study_Page_03.png" data-mid="246830526" border="0" src="https://freight.cargo.site/w/1000/i/51c33df50cd66c5506900cdd1f43425e5165356be158197e22b9bffd041301bc/Fila-Case-Study_Page_03.png" /> <img width="4756" height="2819" width_o="4756" height_o="2819" data-src="https://freight.cargo.site/t/original/i/af852f654b64f44688939c534c4ffadd3ae6c7ceacf2f4cf407dcda9d76c1c6f/Fila-Case-Study_Page_04.png" data-mid="246830527" border="0" src="https://freight.cargo.site/w/1000/i/af852f654b64f44688939c534c4ffadd3ae6c7ceacf2f4cf407dcda9d76c1c6f/Fila-Case-Study_Page_04.png" /> <img width="4756" height="2819" width_o="4756" height_o="2819" data-src="https://freight.cargo.site/t/original/i/fde6f82f9b2e0f766277e0836f52b5dcee4c66b25415f7974afad4a59c9b4d8c/Fila-Case-Study_Page_07.png" data-mid="246830530" border="0" src="https://freight.cargo.site/w/1000/i/fde6f82f9b2e0f766277e0836f52b5dcee4c66b25415f7974afad4a59c9b4d8c/Fila-Case-Study_Page_07.png" /> https://cwstudio.uk/Unleashed-Performance Fri, 03 Apr 2026 18:01:43 +0000 CWStudio https://cwstudio.uk/Unleashed-Performance <img width="3567" height="2114" width_o="3567" height_o="2114" data-src="https://freight.cargo.site/t/original/i/733858b283c29be4eb4871727d02191b72aa4c75a1eb422601d09ae5b83318ae/Unleashed-Perfomance.jpg" data-mid="246829245" border="0" src="https://freight.cargo.site/w/1000/i/733858b283c29be4eb4871727d02191b72aa4c75a1eb422601d09ae5b83318ae/Unleashed-Perfomance.jpg" /> Unleashed PerformanceMake it Happen Unleashed Performance is a sports nutrition brand born from the gym. They are on a mission to create products that push the boundaries of what the healthy human body is capable of. Their fitness centres, nutritional products and performance wear range are designed to enhance your workout unleashing your true potential. I worked with the founders on the complete brand refresh delivering the new brand expression from print, digital, packaging to physical spaces with art direction on photography and apparel design. Agency: CWStudioBrand Identity / Brand Development / Packaging / Environment <img width="3567" height="2114" width_o="3567" height_o="2114" data-src="https://freight.cargo.site/t/original/i/d5fdba1e76385686c02561fdcfa0ad6e0e0eb7658ecdf819506749189d2ef529/Unleashed-Perfomance4.jpg" data-mid="246829248" border="0" src="https://freight.cargo.site/w/1000/i/d5fdba1e76385686c02561fdcfa0ad6e0e0eb7658ecdf819506749189d2ef529/Unleashed-Perfomance4.jpg" /> <img width="3567" height="2114" width_o="3567" height_o="2114" data-src="https://freight.cargo.site/t/original/i/6b3b03a99089312f7cdac9997d38d089e42a04f5ba98d7b4834636ba7b59169d/Unleashed-Perfomance5.jpg" data-mid="246829249" border="0" src="https://freight.cargo.site/w/1000/i/6b3b03a99089312f7cdac9997d38d089e42a04f5ba98d7b4834636ba7b59169d/Unleashed-Perfomance5.jpg" /> <img width="800" height="450" width_o="800" height_o="450" data-src="https://freight.cargo.site/t/original/i/a23fd60592f497fcbf2ca6fbcb985ae4b0b728415d57975602c153a800d781dc/UnleashedPerformancemotion3mono-ezgif.com-video-to-gif-converter.gif" data-mid="246831024" border="0" src="https://freight.cargo.site/w/800/i/a23fd60592f497fcbf2ca6fbcb985ae4b0b728415d57975602c153a800d781dc/UnleashedPerformancemotion3mono-ezgif.com-video-to-gif-converter.gif" /> <img width="3567" height="2114" width_o="3567" height_o="2114" data-src="https://freight.cargo.site/t/original/i/c1509bb9ac17fdb23764c5afa565dafa0ab487ebe0d1b39b2e10a9cd0e970a85/Unleashed-Perfomance6.jpg" data-mid="246829250" border="0" src="https://freight.cargo.site/w/1000/i/c1509bb9ac17fdb23764c5afa565dafa0ab487ebe0d1b39b2e10a9cd0e970a85/Unleashed-Perfomance6.jpg" /> <img width="3567" height="2114" width_o="3567" height_o="2114" data-src="https://freight.cargo.site/t/original/i/db2babdd58f170697dbf0fd3349a111ad2bdc09bdeb62fbbac3dbed087a15afd/Unleashed-Perfomance7.jpg" data-mid="246829251" border="0" src="https://freight.cargo.site/w/1000/i/db2babdd58f170697dbf0fd3349a111ad2bdc09bdeb62fbbac3dbed087a15afd/Unleashed-Perfomance7.jpg" /> <img width="3567" height="2114" width_o="3567" height_o="2114" data-src="https://freight.cargo.site/t/original/i/f3d767c448a25f54c9abf7dfcdd33eb1041d360496bc33d933a2df8afb0253d0/Unleashed-Perfomance8.jpg" data-mid="246829252" border="0" src="https://freight.cargo.site/w/1000/i/f3d767c448a25f54c9abf7dfcdd33eb1041d360496bc33d933a2df8afb0253d0/Unleashed-Perfomance8.jpg" /> <img width="3567" height="2114" width_o="3567" height_o="2114" data-src="https://freight.cargo.site/t/original/i/517993ba3b730dcac267d78d33550182b8051c5c71a526c392687eea58cd2791/Unleashed-Perfomance10.jpg" data-mid="246829254" border="0" src="https://freight.cargo.site/w/1000/i/517993ba3b730dcac267d78d33550182b8051c5c71a526c392687eea58cd2791/Unleashed-Perfomance10.jpg" /> <img width="3567" height="2114" width_o="3567" height_o="2114" data-src="https://freight.cargo.site/t/original/i/3b20f95bda88272fb27459ff65d238f26678be5bff32ee6662c85e784a77fe9c/Unleashed-Perfomance18.jpg" data-mid="246829262" border="0" src="https://freight.cargo.site/w/1000/i/3b20f95bda88272fb27459ff65d238f26678be5bff32ee6662c85e784a77fe9c/Unleashed-Perfomance18.jpg" /> <img width="3567" height="2114" width_o="3567" height_o="2114" data-src="https://freight.cargo.site/t/original/i/fddd49d613f7b4188101ad6bac60e23cbd819a8b00eb6a2937f5adc645361b8b/Unleashed-Perfomance13.jpg" data-mid="246829257" border="0" src="https://freight.cargo.site/w/1000/i/fddd49d613f7b4188101ad6bac60e23cbd819a8b00eb6a2937f5adc645361b8b/Unleashed-Perfomance13.jpg" /> <img width="3567" height="2114" width_o="3567" height_o="2114" data-src="https://freight.cargo.site/t/original/i/6c7d388a8211604854af24ffaff8085dd02a5940d4353367e2c854d2fbf5fbf5/Unleashed-Perfomance16.jpg" data-mid="246829260" border="0" 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data-src="https://freight.cargo.site/t/original/i/4e39f8def7b8a3317b5acba54059d740b3668e271d89bd18fba1fcbf72f531bb/Unleashed-Perfomance21.jpg" data-mid="246829265" border="0" src="https://freight.cargo.site/w/1000/i/4e39f8def7b8a3317b5acba54059d740b3668e271d89bd18fba1fcbf72f531bb/Unleashed-Perfomance21.jpg" /> https://cwstudio.uk/Toyota-2 Tue, 31 Mar 2026 15:00:04 +0000 CWStudio https://cwstudio.uk/Toyota-2 <img width="1200" height="675" width_o="1200" height_o="675" data-src="https://freight.cargo.site/t/original/i/b8263dfbc346b9c0faf019ff49b405a5c77489e51ca6deaf26cb7b9a07688855/02a_Close_Crop_01b_25fps_1280x720.gif" data-mid="246723765" border="0" src="https://freight.cargo.site/w/1000/i/b8263dfbc346b9c0faf019ff49b405a5c77489e51ca6deaf26cb7b9a07688855/02a_Close_Crop_01b_25fps_1280x720.gif" /> ToyotaDriving Our Future For the first time in 2 decades Toyota decided to evolve their brandworld including their ubiquitous 3D chrome badge. Guided by the company’s kaizen philosophy these changes aimed to modernise the brand’s image, improve consistency across digital platforms, and elevate its market perception in the era of electrification and automated driving. I worked as a senior designer as part of dedicated team on exploring, experimenting and developing a new marque and how they it lives in a new refreshed brandworld. Agency: The &amp;PartnershipBrand Identity &amp; Development <img width="3567" height="2114" width_o="3567" height_o="2114" data-src="https://freight.cargo.site/t/original/i/db45130e2bf872110a031efc520aa419264cb8643b879376801ac70590f0f3b9/Toyota2.jpg" data-mid="246723734" border="0" src="https://freight.cargo.site/w/1000/i/db45130e2bf872110a031efc520aa419264cb8643b879376801ac70590f0f3b9/Toyota2.jpg" /> <img width="3567" height="2114" width_o="3567" height_o="2114" data-src="https://freight.cargo.site/t/original/i/1b5cb04d8750059f18fc51681afe527ee3139759b543095ceefc7d65e79ff098/Toyota4.jpg" data-mid="246723736" border="0" src="https://freight.cargo.site/w/1000/i/1b5cb04d8750059f18fc51681afe527ee3139759b543095ceefc7d65e79ff098/Toyota4.jpg" /> <img width="2953" height="4176" width_o="2953" height_o="4176" data-src="https://freight.cargo.site/t/original/i/9685a52b47fe1f015bcddc9e5a832169a7ff17ae4f539840fb6d5e28531f72b8/Toyota-Layout.jpg" data-mid="246723641" border="0" src="https://freight.cargo.site/w/1000/i/9685a52b47fe1f015bcddc9e5a832169a7ff17ae4f539840fb6d5e28531f72b8/Toyota-Layout.jpg" /> <img width="3567" height="2114" width_o="3567" height_o="2114" data-src="https://freight.cargo.site/t/original/i/3111e3a9d14dedcb57f73c58f5ff5082042dda90edbedbf8fc5ddaaffd7a5267/Toyota5.jpg" data-mid="246723737" border="0" src="https://freight.cargo.site/w/1000/i/3111e3a9d14dedcb57f73c58f5ff5082042dda90edbedbf8fc5ddaaffd7a5267/Toyota5.jpg" /> <img width="3567" height="2114" width_o="3567" height_o="2114" data-src="https://freight.cargo.site/t/original/i/13136ad272171aebc4160eaf23a3950b33501bd36d84ef8f4efcf577c30d66e5/Toyota6.jpg" data-mid="246723803" border="0" src="https://freight.cargo.site/w/1000/i/13136ad272171aebc4160eaf23a3950b33501bd36d84ef8f4efcf577c30d66e5/Toyota6.jpg" /> <img width="3567" height="2114" width_o="3567" height_o="2114" data-src="https://freight.cargo.site/t/original/i/6f673bf62856136900f10060b0e103e3f5b03a599057a3aa65454ee8d6c0bb97/Toyota8.jpg" data-mid="246723740" border="0" src="https://freight.cargo.site/w/1000/i/6f673bf62856136900f10060b0e103e3f5b03a599057a3aa65454ee8d6c0bb97/Toyota8.jpg" /> <img width="3567" height="2114" width_o="3567" height_o="2114" data-src="https://freight.cargo.site/t/original/i/a0638e54ebeb069c1f99395703e2d3398a2e9551c094b2800085eed31bc9038c/Toyota7.jpg" data-mid="246723739" border="0" src="https://freight.cargo.site/w/1000/i/a0638e54ebeb069c1f99395703e2d3398a2e9551c094b2800085eed31bc9038c/Toyota7.jpg" /> <img width="3567" height="2114" width_o="3567" height_o="2114" data-src="https://freight.cargo.site/t/original/i/fa34a353d6d17d7ed846591349c3d604ed93724277c31445de40ef7c21e4e1f5/Toyota3.jpg" data-mid="246723735" border="0" src="https://freight.cargo.site/w/1000/i/fa34a353d6d17d7ed846591349c3d604ed93724277c31445de40ef7c21e4e1f5/Toyota3.jpg" /> <img width="3567" height="2114" width_o="3567" height_o="2114" data-src="https://freight.cargo.site/t/original/i/95c3616a4ccc36d84896c54e49ce4b0f36003821205efb94fd9b351b58484e2d/Toyota9.jpg" data-mid="246723741" border="0" src="https://freight.cargo.site/w/1000/i/95c3616a4ccc36d84896c54e49ce4b0f36003821205efb94fd9b351b58484e2d/Toyota9.jpg" /> <img width="800" height="450" width_o="800" height_o="450" data-src="https://freight.cargo.site/t/original/i/f3e6352d9143eee19aff4bed7641233c7cedcd451f3730d3f82033bc020ef38f/ezgif.com-video-to-gif-converter.gif" data-mid="246723959" border="0" src="https://freight.cargo.site/w/800/i/f3e6352d9143eee19aff4bed7641233c7cedcd451f3730d3f82033bc020ef38f/ezgif.com-video-to-gif-converter.gif" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/69764c94e7ff64fcc3bbc5a1e6cc27996ee0533e327560b4df3f2ec085e35bd8/Comp-3.gif" data-mid="246723888" border="0" src="https://freight.cargo.site/w/1000/i/69764c94e7ff64fcc3bbc5a1e6cc27996ee0533e327560b4df3f2ec085e35bd8/Comp-3.gif" /> https://cwstudio.uk/Princess-Yachts Mon, 30 Mar 2026 11:48:39 +0000 CWStudio https://cwstudio.uk/Princess-Yachts Princess YachtsDistinction in Detail In 2024 we worked with Princess Yachts to create a new brand positioning: Distinction in Detail. This highlighted the company’s dedication to meticulous craftsmanship with the ultimate aim of creating outstanding yachts and unforgettable experiences for their customers. Unveiled at the Cannes Yachting Festival, the new positioning was revealed in a film that celebrated the skilled and varied work that goes into creating every vessel, from the initial design right through to testing the finished yachts.&nbsp; A new brand campaign highlighted the craftsmanship that is the company’s true point of difference. And a new visual identity echoed the clean, elegant and harmonious design of a Princess yacht, with a selection of distinctive graphic shapes inspired by details of the brand’s iconic crown logo to create a brand world drawn from the heart of the brand. Agency: McCann Brand Strategy / Brand Identity / Art Direction Copy Writers: Colin Walsh, Dan Bryant Film Production: Craft Films Director: Robin Mason <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/55df9a13ec3ec06ef9c66c2e56ed0bc77ef53870a7215d11ff110bc80673e695/Brand-Launch-Walkthrough-16x9-V3-2.gif" data-mid="246661908" border="0" src="https://freight.cargo.site/w/1000/i/55df9a13ec3ec06ef9c66c2e56ed0bc77ef53870a7215d11ff110bc80673e695/Brand-Launch-Walkthrough-16x9-V3-2.gif" /> <img width="7134" height="4228" width_o="7134" height_o="4228" data-src="https://freight.cargo.site/t/original/i/a34d2366f1752cf14f8fcd576c25681e73040841da0e5583062d388220b1baa6/Princess15.jpg" data-mid="246661420" border="0" src="https://freight.cargo.site/w/1000/i/a34d2366f1752cf14f8fcd576c25681e73040841da0e5583062d388220b1baa6/Princess15.jpg" /> <img width="2362" height="1329" width_o="2362" height_o="1329" data-src="https://freight.cargo.site/t/original/i/b1a36f0469d876df3bdc4936d200de384255af841aba8b338f3f1bfe17afdb01/Guidelines_key_spreads.gif" data-mid="246661905" border="0" src="https://freight.cargo.site/w/1000/i/b1a36f0469d876df3bdc4936d200de384255af841aba8b338f3f1bfe17afdb01/Guidelines_key_spreads.gif" /> <img width="3567" height="2114" width_o="3567" height_o="2114" data-src="https://freight.cargo.site/t/original/i/f793e60ddd23305bbbcc085e0755925919029008ec056eb31195284c18b896a4/Ad-Gif.gif" data-mid="246713987" border="0" src="https://freight.cargo.site/w/1000/i/f793e60ddd23305bbbcc085e0755925919029008ec056eb31195284c18b896a4/Ad-Gif.gif" /> <img width="3567" height="2114" width_o="3567" height_o="2114" data-src="https://freight.cargo.site/t/original/i/018e9b9ffe2a9532aab7542ac65882b4818f2aa28fa7dff0a1b8fad895d79bd6/Princess133.jpg" data-mid="246712753" border="0" src="https://freight.cargo.site/w/1000/i/018e9b9ffe2a9532aab7542ac65882b4818f2aa28fa7dff0a1b8fad895d79bd6/Princess133.jpg" /> <img width="3567" height="2114" width_o="3567" height_o="2114" data-src="https://freight.cargo.site/t/original/i/2ecba71a763673e3c34a27e4fc4752e93f92c251f4e34658dc56452d6763922c/Princess116.jpg" data-mid="246714487" border="0" src="https://freight.cargo.site/w/1000/i/2ecba71a763673e3c34a27e4fc4752e93f92c251f4e34658dc56452d6763922c/Princess116.jpg" /> <img width="7134" height="4228" width_o="7134" height_o="4228" data-src="https://freight.cargo.site/t/original/i/0b7aa4d9f4761f012b1d4611cd7dfdab8f9695ed54eb1057c74dfb7628766132/Princess119.jpg" data-mid="246661878" border="0" src="https://freight.cargo.site/w/1000/i/0b7aa4d9f4761f012b1d4611cd7dfdab8f9695ed54eb1057c74dfb7628766132/Princess119.jpg" /> <img width="7134" height="4228" width_o="7134" height_o="4228" data-src="https://freight.cargo.site/t/original/i/6e8443ee17e283512bf059508bf3a0d035b0f346569ba53c55b1e69e9b48bd4c/Princess120.jpg" data-mid="246661895" border="0" src="https://freight.cargo.site/w/1000/i/6e8443ee17e283512bf059508bf3a0d035b0f346569ba53c55b1e69e9b48bd4c/Princess120.jpg" /> <img width="7134" height="4228" width_o="7134" height_o="4228" data-src="https://freight.cargo.site/t/original/i/9b2bc05f3c7c39fc15c0d7dab2410019f371d3d5ba88ac3144973dfbe6156ac0/Princess116.jpg" data-mid="246661871" border="0" src="https://freight.cargo.site/w/1000/i/9b2bc05f3c7c39fc15c0d7dab2410019f371d3d5ba88ac3144973dfbe6156ac0/Princess116.jpg" /> <img width="2544" height="1456" width_o="2544" height_o="1456" data-src="https://freight.cargo.site/t/original/i/5919b2833dc9bcb39be98e8beee41db191568ce21421b8d6d667109a389c4b90/magnific_add-jacket-img2-onto-scen_rlmyYYixtc.jpeg" data-mid="249374472" border="0" src="https://freight.cargo.site/w/1000/i/5919b2833dc9bcb39be98e8beee41db191568ce21421b8d6d667109a389c4b90/magnific_add-jacket-img2-onto-scen_rlmyYYixtc.jpeg" /> <img width="1920" height="1138" width_o="1920" height_o="1138" data-src="https://freight.cargo.site/t/original/i/e8888d0fedc1e1e53f2ebd5627fa61a1b523ee50b90a6913bcda2be20587f0bc/ezgif.com-optimize.gif" data-mid="246721456" border="0" src="https://freight.cargo.site/w/1000/i/e8888d0fedc1e1e53f2ebd5627fa61a1b523ee50b90a6913bcda2be20587f0bc/ezgif.com-optimize.gif" /> <img width="3567" height="2114" width_o="3567" height_o="2114" data-src="https://freight.cargo.site/t/original/i/09cfe47b4255d8fd83f517a47975de13f89779488e92a79affcc7cadd167d809/Princess117.jpg" data-mid="246714375" border="0" src="https://freight.cargo.site/w/1000/i/09cfe47b4255d8fd83f517a47975de13f89779488e92a79affcc7cadd167d809/Princess117.jpg" /> https://cwstudio.uk/Invesco Sat, 06 Jun 2020 15:40:07 +0000 CWStudio https://cwstudio.uk/Invesco <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/8ebcbea7cb98a5378d87d1d1c383bccb9b55161a64f4ca74591f4b8eca2258d7/Floating_2.gif" data-mid="246784811" border="0" src="https://freight.cargo.site/w/1000/i/8ebcbea7cb98a5378d87d1d1c383bccb9b55161a64f4ca74591f4b8eca2258d7/Floating_2.gif" /> InvescoGreater Possibilities Together Invesco wanted to shift away from there corporate image and become a human-centric company. However a mountain is not the most personal human or warmest of symbols. What if it was a more modern, tactile, human mountain? Reminding people that Invesco is more than one of the world’s largest global investment companies: it’s a group of people and when people work together the possibilities are greater. The orginal marque is based upon Ama Dambla a mountain peak in the Himalayas. Studying the mountain closer it actually has two peaks not one. The hidden peak providing support and stability to its more celebrated neighbouring apex. A perfect metaphor for the stability that Invesco gives to its investment partners. Throughout the creative process I strongly kept in mind that as much as this was creating a new marque for Invesco it was also vitally important to develop a new graphic language born from the marque. A system that’s dynamic, flexible and fluid that can shift from formatted to expressive depending on finanacial turbulance. The primary corporate colours had to be retained but I refreshed them to be more vibrant and digital friendly and included new secondary colours that reflected the ‘golden hour’ of the mountain when the sunsets giving it a completely warmer feel.Agency: Grey LondonBrand Identity /&nbsp;Art Direction <img width="3567" height="2114" width_o="3567" height_o="2114" data-src="https://freight.cargo.site/t/original/i/a9da3425a5141cb87e24d87805caa3d16d453636c1c3ba34a9cc4942e7009ec8/Invesco-Case-Study-P53.jpg" data-mid="73703820" border="0" src="https://freight.cargo.site/w/1000/i/a9da3425a5141cb87e24d87805caa3d16d453636c1c3ba34a9cc4942e7009ec8/Invesco-Case-Study-P53.jpg" /> <img width="3567" height="2114" width_o="3567" height_o="2114" data-src="https://freight.cargo.site/t/original/i/1b4d9346e2a20d2a05bd154d159afe65f30e5ba4155a123bdd5bedb49a9f17ca/Invesco-Case-Study-P54.jpg" data-mid="73703821" border="0" src="https://freight.cargo.site/w/1000/i/1b4d9346e2a20d2a05bd154d159afe65f30e5ba4155a123bdd5bedb49a9f17ca/Invesco-Case-Study-P54.jpg" /> <img width="3567" height="2114" width_o="3567" height_o="2114" data-src="https://freight.cargo.site/t/original/i/2329091d004174ff4768db47ea024b3f82451b5b082fd8b1aeda9b5eafb1f573/Invesco-Case-Study-P56.jpg" data-mid="73703823" border="0" src="https://freight.cargo.site/w/1000/i/2329091d004174ff4768db47ea024b3f82451b5b082fd8b1aeda9b5eafb1f573/Invesco-Case-Study-P56.jpg" /> <img width="8404" height="4724" width_o="8404" height_o="4724" data-src="https://freight.cargo.site/t/original/i/1bb2ab3a0c83b898e049e89a1f8941b2e6e544650d29ecd6066c654316207bbe/Invesco-new8.jpg" data-mid="73703839" border="0" src="https://freight.cargo.site/w/1000/i/1bb2ab3a0c83b898e049e89a1f8941b2e6e544650d29ecd6066c654316207bbe/Invesco-new8.jpg" /> <img width="1920" height="1079" width_o="1920" height_o="1079" data-src="https://freight.cargo.site/t/original/i/96565e816ffcfde0fa43a14e942af242408d8838d5ef351cc6ab77eac59d85ca/ezgif.com-animated-gif-maker.gif" data-mid="246727108" border="0" src="https://freight.cargo.site/w/1000/i/96565e816ffcfde0fa43a14e942af242408d8838d5ef351cc6ab77eac59d85ca/ezgif.com-animated-gif-maker.gif" /> <img width="3567" height="2114" width_o="3567" height_o="2114" data-src="https://freight.cargo.site/t/original/i/dec2554eaed25e6fd6e1558449b7e57f89ff2ddbdea66932a3f68b18fdcb127d/Invesco-17.jpg" data-mid="246726281" border="0" src="https://freight.cargo.site/w/1000/i/dec2554eaed25e6fd6e1558449b7e57f89ff2ddbdea66932a3f68b18fdcb127d/Invesco-17.jpg" /> <img width="3567" height="2114" width_o="3567" height_o="2114" data-src="https://freight.cargo.site/t/original/i/0cb2fd5fa80a33f24740c7e240aee988f391ebd3f7347bbf6961c3129722b0ac/Invesco-18.jpg" data-mid="246726291" border="0" src="https://freight.cargo.site/w/1000/i/0cb2fd5fa80a33f24740c7e240aee988f391ebd3f7347bbf6961c3129722b0ac/Invesco-18.jpg" /> <img width="3567" height="2114" width_o="3567" height_o="2114" data-src="https://freight.cargo.site/t/original/i/dc8545801701ca7d0d1a3ced5a49127edd14aa7fd55f1eb0cc7dbb7fec856d1f/Invesco-19.jpg" data-mid="246726294" border="0" src="https://freight.cargo.site/w/1000/i/dc8545801701ca7d0d1a3ced5a49127edd14aa7fd55f1eb0cc7dbb7fec856d1f/Invesco-19.jpg" /> <img width="3567" height="2114" width_o="3567" height_o="2114" data-src="https://freight.cargo.site/t/original/i/fa82de89b66633b6f8f6a3084845ffa4b690bdb69bd011a7ea1a1bedc02514c6/Invesco-111.jpg" data-mid="246726304" border="0" src="https://freight.cargo.site/w/1000/i/fa82de89b66633b6f8f6a3084845ffa4b690bdb69bd011a7ea1a1bedc02514c6/Invesco-111.jpg" /> <img width="3783" height="2126" width_o="3783" height_o="2126" data-src="https://freight.cargo.site/t/original/i/2023508dd5e270c0485ea605bf4fe8da28d50f59b025990e000cdaae6b24c7a7/Invesco-gifs1.gif" data-mid="73703914" border="0" src="https://freight.cargo.site/w/1000/i/2023508dd5e270c0485ea605bf4fe8da28d50f59b025990e000cdaae6b24c7a7/Invesco-gifs1.gif" /> <img width="8404" height="4724" width_o="8404" height_o="4724" data-src="https://freight.cargo.site/t/original/i/1281233dd5d0fa37c58d5ac2d65ee0a531e501c980df3f10044b0068ff6fc71d/Invesco-new20.jpg" data-mid="73703912" border="0" src="https://freight.cargo.site/w/1000/i/1281233dd5d0fa37c58d5ac2d65ee0a531e501c980df3f10044b0068ff6fc71d/Invesco-new20.jpg" /> <img width="5906" height="3320" width_o="5906" height_o="3320" data-src="https://freight.cargo.site/t/original/i/739b70d56a790b392753ad4849d849ebbac2c3962a9384fdf0838986620d31ce/Invesco-new26.jpg" data-mid="73703908" border="0" src="https://freight.cargo.site/w/1000/i/739b70d56a790b392753ad4849d849ebbac2c3962a9384fdf0838986620d31ce/Invesco-new26.jpg" /> <img width="5906" height="3320" width_o="5906" height_o="3320" data-src="https://freight.cargo.site/t/original/i/c8d4ebe1484127fd236ed72a022aefc31522c04773fd8e57e216d4a44c4a8238/Invesco-new27.jpg" data-mid="73703909" border="0" src="https://freight.cargo.site/w/1000/i/c8d4ebe1484127fd236ed72a022aefc31522c04773fd8e57e216d4a44c4a8238/Invesco-new27.jpg" /> <img width="3567" height="2114" width_o="3567" height_o="2114" data-src="https://freight.cargo.site/t/original/i/c0298f4946f48f8879cfacb04c209c508ac17ec4dafeef5557e116c9f795ba11/Invesco-Case-Study-P516.jpg" data-mid="73703827" border="0" src="https://freight.cargo.site/w/1000/i/c0298f4946f48f8879cfacb04c209c508ac17ec4dafeef5557e116c9f795ba11/Invesco-Case-Study-P516.jpg" /> <img width="720" height="405" width_o="720" height_o="405" data-src="https://freight.cargo.site/t/original/i/24b3b755c502712e377f847938841725b55fa0ce167de8d359e963ebe28ed11a/Invesco-logo.gif" data-mid="73703913" border="0" src="https://freight.cargo.site/w/720/i/24b3b755c502712e377f847938841725b55fa0ce167de8d359e963ebe28ed11a/Invesco-logo.gif" />