https://cwstudio.uk CWStudio Sun, 12 Jul 2026 18:23:11 +0000 https://cwstudio.uk en https://cwstudio.uk/Home Fri, 26 Jun 2026 12:31:59 +0000 CWStudio https://cwstudio.uk/Home https://cwstudio.uk/Top-Menu-UPDATED Sat, 06 Jun 2020 16:20:20 +0000 CWStudio https://cwstudio.uk/Top-Menu-UPDATED Logo https://cwstudio.uk/Page-Nav Tue, 26 Nov 2019 20:36:25 +0000 CWStudio https://cwstudio.uk/Page-Nav ︎ ︎ ︎ https://cwstudio.uk/Vodafone-Films-1 Sun, 07 Jun 2020 14:03:30 +0000 CWStudio https://cwstudio.uk/Vodafone-Films-1 <img width="800" height="459" width_o="800" height_o="459" data-src="https://freight.cargo.site/t/original/i/ad322526e4fbe9b68311749a3d433a165c84c1c0fffda9049bac5ff252883bad/magnific_make-cat-wink-camera-to-s_VdAymVXMMU-ezgif.com-video-to-gif-converter.gif" data-mid="250107725" border="0" src="https://freight.cargo.site/w/800/i/ad322526e4fbe9b68311749a3d433a165c84c1c0fffda9049bac5ff252883bad/magnific_make-cat-wink-camera-to-s_VdAymVXMMU-ezgif.com-video-to-gif-converter.gif" /> Vodafone FilmsLight’s, Camera, ActionVodafone had the idea of joining the digital TV revolution competing with streaming giants like Netflix. If that was to be happen we were asked to explore how that could look and feel. I explored how this could manifest itself as a subrand as part of the overall brand hierachy and began Initial development for VF Films.&nbsp;Referencing the angular language from the core brand VI as a basis, and inspired by the lights of film making and cinema projectors, the shapes act as an aperture effectively masking both image and content with flexibility. Agency: Super UnionBrand Identity / Brand Development <img width="8404" height="4724" width_o="8404" height_o="4724" data-src="https://freight.cargo.site/t/original/i/1551c46964491431d23c4628ca252344a5cd789498bc795e44553862b5767d29/VF-Films-Trial-Width.jpg" data-mid="73778685" border="0" src="https://freight.cargo.site/w/1000/i/1551c46964491431d23c4628ca252344a5cd789498bc795e44553862b5767d29/VF-Films-Trial-Width.jpg" /> <img width="8404" height="4724" width_o="8404" height_o="4724" data-src="https://freight.cargo.site/t/original/i/a966c49264a447aec87e7dcecf464acf9cc14e91addd1e62f46ae4e77bde1ce9/VF-Films-Trial-Width2.jpg" data-mid="73778686" border="0" src="https://freight.cargo.site/w/1000/i/a966c49264a447aec87e7dcecf464acf9cc14e91addd1e62f46ae4e77bde1ce9/VF-Films-Trial-Width2.jpg" /> <img width="800" height="450" width_o="800" height_o="450" data-src="https://freight.cargo.site/t/original/i/565107bf3187a7cda9920ec34f232a0b4eccadc14a5f4f46fb93de366fb4197e/magnific_keep-the-shapes-2-dimensi_ubBNqneQLD-ezgif.com-video-to-gif-converter.gif" data-mid="249798000" border="0" src="https://freight.cargo.site/w/800/i/565107bf3187a7cda9920ec34f232a0b4eccadc14a5f4f46fb93de366fb4197e/magnific_keep-the-shapes-2-dimensi_ubBNqneQLD-ezgif.com-video-to-gif-converter.gif" /> <img width="1712" height="1015" width_o="1712" height_o="1015" data-src="https://freight.cargo.site/t/original/i/c2278f824a6bfdb5dbf3b3a7cd0314f5794030a884784fdad425474ce2e3e395/VF-Films-thumbnail.jpg" data-mid="73778698" border="0" src="https://freight.cargo.site/w/1000/i/c2278f824a6bfdb5dbf3b3a7cd0314f5794030a884784fdad425474ce2e3e395/VF-Films-thumbnail.jpg" /> <img width="5906" height="3320" width_o="5906" height_o="3320" data-src="https://freight.cargo.site/t/original/i/eacc173784837e6e2c65776cec396649744f370c875a0d127e840a53860317c1/VF.gif" data-mid="74212010" border="0" src="https://freight.cargo.site/w/1000/i/eacc173784837e6e2c65776cec396649744f370c875a0d127e840a53860317c1/VF.gif" /> <img width="1712" height="1015" width_o="1712" height_o="1015" data-src="https://freight.cargo.site/t/original/i/0aae47c5cc0baaf3d1b9a1c1c10c41d7d73a8b9582dd9de47529d3d118d4d9be/Avatar-Slide.jpg" data-mid="251343746" border="0" src="https://freight.cargo.site/w/1000/i/0aae47c5cc0baaf3d1b9a1c1c10c41d7d73a8b9582dd9de47529d3d118d4d9be/Avatar-Slide.jpg" /> <img width="8404" height="4724" width_o="8404" height_o="4724" data-src="https://freight.cargo.site/t/original/i/a720b557a3adab117cbcf4b60f1564c4d87934d7a283de13d0585cd4d22d5c8e/VF-Films-Trial-Width7.jpg" data-mid="73778691" border="0" src="https://freight.cargo.site/w/1000/i/a720b557a3adab117cbcf4b60f1564c4d87934d7a283de13d0585cd4d22d5c8e/VF-Films-Trial-Width7.jpg" /> <img width="8404" height="4724" width_o="8404" height_o="4724" data-src="https://freight.cargo.site/t/original/i/95dd8c14c50d6a68d8e872c23e645a9c52f3e719434f2ffd41a51a69a0bc875d/VF-Films-Trial-Width8.jpg" data-mid="73778692" border="0" src="https://freight.cargo.site/w/1000/i/95dd8c14c50d6a68d8e872c23e645a9c52f3e719434f2ffd41a51a69a0bc875d/VF-Films-Trial-Width8.jpg" /> <img width="8404" height="4724" width_o="8404" height_o="4724" data-src="https://freight.cargo.site/t/original/i/b06dcdaa3e55f0b8ca97c01cf45db9299f4e3db9ef61f4d2fc48af43d881cf0f/VF-Films-Trial-Width9.jpg" data-mid="73778693" border="0" src="https://freight.cargo.site/w/1000/i/b06dcdaa3e55f0b8ca97c01cf45db9299f4e3db9ef61f4d2fc48af43d881cf0f/VF-Films-Trial-Width9.jpg" /> <img width="8404" height="4724" width_o="8404" height_o="4724" data-src="https://freight.cargo.site/t/original/i/24fd8d9fa7f40a9eba94eabd34eb65cd2029d12fc0703c569619070fb1ab1047/VF-Films-Trial-Width10.jpg" data-mid="73778694" border="0" src="https://freight.cargo.site/w/1000/i/24fd8d9fa7f40a9eba94eabd34eb65cd2029d12fc0703c569619070fb1ab1047/VF-Films-Trial-Width10.jpg" /> <img width="7087" height="2700" width_o="7087" height_o="2700" data-src="https://freight.cargo.site/t/original/i/2025c41e99c490e39491b4fddd51a9a73e46676da63fccce25860745f4b27bef/VF-Films-Trial-Width11.jpg" data-mid="73778695" border="0" src="https://freight.cargo.site/w/1000/i/2025c41e99c490e39491b4fddd51a9a73e46676da63fccce25860745f4b27bef/VF-Films-Trial-Width11.jpg" /> <img width="1423" height="800" width_o="1423" height_o="800" data-src="https://freight.cargo.site/t/original/i/06d7d16e88a3f739b09d7637a14b72d413187f410b7e63e994428e3c9110ebc1/VF_Films_Endframe_Touchtone_Short.gif" data-mid="73778702" border="0" src="https://freight.cargo.site/w/1000/i/06d7d16e88a3f739b09d7637a14b72d413187f410b7e63e994428e3c9110ebc1/VF_Films_Endframe_Touchtone_Short.gif" /> https://cwstudio.uk/Fila-Terrinda Fri, 03 Apr 2026 19:02:58 +0000 CWStudio https://cwstudio.uk/Fila-Terrinda <img width="1827" height="1020" width_o="1827" height_o="1020" data-src="https://freight.cargo.site/t/original/i/a7c8d1332a119eadc21f28934152860b98d5b6f40687fdd552c2d060f4ea5da8/magnific_generate-9-different-angl_iAgG8113uK.png" data-mid="249703939" border="0" src="https://freight.cargo.site/w/1000/i/a7c8d1332a119eadc21f28934152860b98d5b6f40687fdd552c2d060f4ea5da8/magnific_generate-9-different-angl_iAgG8113uK.png" /> Fila Settanta Terrinda’ Settanta Mark I,II,III Terrinda is the re-launch of true design classic. A range of authentic vintage tracksuits and apparel with meticulous attention to detail to honour it’s origins. Designed for Bjorn Borg specifically in the early 80’s it soon became desired by his fans not only watching tennis but adopted by football terrace culture and fashionista’s. The 1982 range was so succesful upon release that Fila decided to delve deeper into their archives to with further vintage classics release Mark I and II.&nbsp;I worked directly with Fila to come up with a simple and befitting identity that ran across packaging, POS and OOH as well art direction for all product and packaging. Agency: CWStudio Photography: Graham PearsonBrand Identity / Brand Development / Packaging <img width="2949" height="1748" width_o="2949" height_o="1748" data-src="https://freight.cargo.site/t/original/i/94479eab39a04a8863df4f3fda145b14d6511994ef907946b97bda198ee65fd3/Fila-Case-Study_Page_02.png" data-mid="246830525" border="0" src="https://freight.cargo.site/w/1000/i/94479eab39a04a8863df4f3fda145b14d6511994ef907946b97bda198ee65fd3/Fila-Case-Study_Page_02.png" /> <img width="4000" height="2368" width_o="4000" height_o="2368" data-src="https://freight.cargo.site/t/original/i/c235f91ee57163185a9d05542f84289d551a189f849d111fa60ba56eb22a61be/magnific_74K4GrsJAL.jpeg" data-mid="249702444" border="0" src="https://freight.cargo.site/w/1000/i/c235f91ee57163185a9d05542f84289d551a189f849d111fa60ba56eb22a61be/magnific_74K4GrsJAL.jpeg" /> <img width="1823" height="1012" width_o="1823" height_o="1012" data-src="https://freight.cargo.site/t/original/i/16e7b319b9b5bf165edd340bf3e3f3d8fb8109d47697bfba188c36fa4dcf40b7/magnific_generate-9-different-angl_LUuwzmBswO.png" data-mid="249703945" border="0" src="https://freight.cargo.site/w/1000/i/16e7b319b9b5bf165edd340bf3e3f3d8fb8109d47697bfba188c36fa4dcf40b7/magnific_generate-9-different-angl_LUuwzmBswO.png" /> <img width="4000" height="2368" width_o="4000" height_o="2368" data-src="https://freight.cargo.site/t/original/i/8e27478c3bddb46550ea10e4eb52889647efea7f3ad0a04b9f6e6e7e0c199e23/magnific_Te3HLygVNR.jpeg" data-mid="249795804" border="0" src="https://freight.cargo.site/w/1000/i/8e27478c3bddb46550ea10e4eb52889647efea7f3ad0a04b9f6e6e7e0c199e23/magnific_Te3HLygVNR.jpeg" /> <img width="4000" height="2368" width_o="4000" height_o="2368" data-src="https://freight.cargo.site/t/original/i/fef81549ea7eff11ea26493acd3d507c0f5eb9a90ae22e574055975399297bee/magnific_MXZblfIDCm.jpeg" data-mid="249795800" border="0" src="https://freight.cargo.site/w/1000/i/fef81549ea7eff11ea26493acd3d507c0f5eb9a90ae22e574055975399297bee/magnific_MXZblfIDCm.jpeg" /> <img width="3532" height="2457" width_o="3532" height_o="2457" data-src="https://freight.cargo.site/t/original/i/16974bae950a530e6b1109c974ddfaba465bfa282a34fd226d428f96e25f9804/Terrinda-Booklet.jpg" data-mid="246830536" border="0" src="https://freight.cargo.site/w/1000/i/16974bae950a530e6b1109c974ddfaba465bfa282a34fd226d428f96e25f9804/Terrinda-Booklet.jpg" /> <img width="1872" height="1162" width_o="1872" height_o="1162" data-src="https://freight.cargo.site/t/original/i/eeed24e332dfb8651e740d3c5706fd4006eb8688297067d46450279b994c7fd8/magnific_generate-9-different-angl_kLvlryR16B.jpeg" data-mid="249705833" border="0" src="https://freight.cargo.site/w/1000/i/eeed24e332dfb8651e740d3c5706fd4006eb8688297067d46450279b994c7fd8/magnific_generate-9-different-angl_kLvlryR16B.jpeg" /> <img width="3567" height="2114" width_o="3567" height_o="2114" data-src="https://freight.cargo.site/t/original/i/4a3c2033ad99ca26c6b74edaa480ff50b28a75cfac7a1b194a61101dfbc33fa3/Fila-Case-Study9.jpg" data-mid="246830521" border="0" src="https://freight.cargo.site/w/1000/i/4a3c2033ad99ca26c6b74edaa480ff50b28a75cfac7a1b194a61101dfbc33fa3/Fila-Case-Study9.jpg" /> <img width="3567" height="2114" width_o="3567" height_o="2114" data-src="https://freight.cargo.site/t/original/i/8b3e8d5c3fac8cd11de5406f99fc21dceb004405c7606aede82cc15c6199e1b5/Fila-Case-Study8.jpg" data-mid="246830520" border="0" src="https://freight.cargo.site/w/1000/i/8b3e8d5c3fac8cd11de5406f99fc21dceb004405c7606aede82cc15c6199e1b5/Fila-Case-Study8.jpg" /> <img width="4756" height="2819" width_o="4756" height_o="2819" data-src="https://freight.cargo.site/t/original/i/fb3a059d3e7e474b952cc3225771caebf015ac738d376de476277d5a989a3c3a/Fila-Case-Study_Page_11.png" data-mid="246830534" border="0" src="https://freight.cargo.site/w/1000/i/fb3a059d3e7e474b952cc3225771caebf015ac738d376de476277d5a989a3c3a/Fila-Case-Study_Page_11.png" /> <img width="3532" height="2457" width_o="3532" height_o="2457" data-src="https://freight.cargo.site/t/original/i/beb31bf7c3bb006a2461ccd0527068996ac2d1811670e60fe2999f0dc6eadf68/Terrinda-Poster.jpg" data-mid="246830537" border="0" src="https://freight.cargo.site/w/1000/i/beb31bf7c3bb006a2461ccd0527068996ac2d1811670e60fe2999f0dc6eadf68/Terrinda-Poster.jpg" /> <img width="2610" height="1548" width_o="2610" height_o="1548" data-src="https://freight.cargo.site/t/original/i/e880f636dcc88c4b8f94918879d7135b9030510e16f0e9dabd45fff78bc345f0/Screenshot-2026-07-13-at-12.59.55.png" data-mid="250368977" border="0" src="https://freight.cargo.site/w/1000/i/e880f636dcc88c4b8f94918879d7135b9030510e16f0e9dabd45fff78bc345f0/Screenshot-2026-07-13-at-12.59.55.png" /> <img width="1713" height="1015" width_o="1713" height_o="1015" data-src="https://freight.cargo.site/t/original/i/51c33df50cd66c5506900cdd1f43425e5165356be158197e22b9bffd041301bc/Fila-Case-Study_Page_03.png" data-mid="246830526" border="0" src="https://freight.cargo.site/w/1000/i/51c33df50cd66c5506900cdd1f43425e5165356be158197e22b9bffd041301bc/Fila-Case-Study_Page_03.png" /> <img width="4756" height="2819" width_o="4756" height_o="2819" data-src="https://freight.cargo.site/t/original/i/af852f654b64f44688939c534c4ffadd3ae6c7ceacf2f4cf407dcda9d76c1c6f/Fila-Case-Study_Page_04.png" data-mid="246830527" border="0" src="https://freight.cargo.site/w/1000/i/af852f654b64f44688939c534c4ffadd3ae6c7ceacf2f4cf407dcda9d76c1c6f/Fila-Case-Study_Page_04.png" /> <img width="4756" height="2819" width_o="4756" height_o="2819" data-src="https://freight.cargo.site/t/original/i/fde6f82f9b2e0f766277e0836f52b5dcee4c66b25415f7974afad4a59c9b4d8c/Fila-Case-Study_Page_07.png" data-mid="246830530" border="0" src="https://freight.cargo.site/w/1000/i/fde6f82f9b2e0f766277e0836f52b5dcee4c66b25415f7974afad4a59c9b4d8c/Fila-Case-Study_Page_07.png" /> https://cwstudio.uk/Unleashed-Performance Fri, 03 Apr 2026 18:01:43 +0000 CWStudio https://cwstudio.uk/Unleashed-Performance <img width="2500" height="1289" width_o="2500" height_o="1289" data-src="https://freight.cargo.site/t/original/i/75ff405a83ad11433d8b15d581203a65b1a0f281af163941a80848a48dbf65e4/Unleashed-Perfomance.jpg" data-mid="250416143" border="0" src="https://freight.cargo.site/w/1000/i/75ff405a83ad11433d8b15d581203a65b1a0f281af163941a80848a48dbf65e4/Unleashed-Perfomance.jpg" /> Unleashed PerformanceMake it Happen Unleashed Performance is a sports nutrition brand born from the gym. They are on a mission to create products that push the boundaries of what the healthy human body is capable of. Their fitness centres, nutritional products and performance wear range are designed to enhance your workout unleashing your true potential. I worked with the founders on the complete brand refresh delivering the new brand expression from print, digital, packaging to physical spaces with art direction on photography and apparel design Agency: CWStudioBrand Identity / Brand Development / Packaging / Art Direction / Environment <img width="3567" height="2114" width_o="3567" height_o="2114" data-src="https://freight.cargo.site/t/original/i/d5fdba1e76385686c02561fdcfa0ad6e0e0eb7658ecdf819506749189d2ef529/Unleashed-Perfomance4.jpg" data-mid="246829248" border="0" src="https://freight.cargo.site/w/1000/i/d5fdba1e76385686c02561fdcfa0ad6e0e0eb7658ecdf819506749189d2ef529/Unleashed-Perfomance4.jpg" /> <img width="3567" height="2114" width_o="3567" height_o="2114" data-src="https://freight.cargo.site/t/original/i/6b3b03a99089312f7cdac9997d38d089e42a04f5ba98d7b4834636ba7b59169d/Unleashed-Perfomance5.jpg" data-mid="246829249" border="0" src="https://freight.cargo.site/w/1000/i/6b3b03a99089312f7cdac9997d38d089e42a04f5ba98d7b4834636ba7b59169d/Unleashed-Perfomance5.jpg" /> <img width="800" height="450" width_o="800" height_o="450" data-src="https://freight.cargo.site/t/original/i/a23fd60592f497fcbf2ca6fbcb985ae4b0b728415d57975602c153a800d781dc/UnleashedPerformancemotion3mono-ezgif.com-video-to-gif-converter.gif" data-mid="246831024" border="0" src="https://freight.cargo.site/w/800/i/a23fd60592f497fcbf2ca6fbcb985ae4b0b728415d57975602c153a800d781dc/UnleashedPerformancemotion3mono-ezgif.com-video-to-gif-converter.gif" /> <img width="3567" height="2114" width_o="3567" height_o="2114" data-src="https://freight.cargo.site/t/original/i/c1509bb9ac17fdb23764c5afa565dafa0ab487ebe0d1b39b2e10a9cd0e970a85/Unleashed-Perfomance6.jpg" data-mid="246829250" border="0" src="https://freight.cargo.site/w/1000/i/c1509bb9ac17fdb23764c5afa565dafa0ab487ebe0d1b39b2e10a9cd0e970a85/Unleashed-Perfomance6.jpg" /> <img width="3567" height="2114" width_o="3567" height_o="2114" data-src="https://freight.cargo.site/t/original/i/db2babdd58f170697dbf0fd3349a111ad2bdc09bdeb62fbbac3dbed087a15afd/Unleashed-Perfomance7.jpg" data-mid="246829251" border="0" src="https://freight.cargo.site/w/1000/i/db2babdd58f170697dbf0fd3349a111ad2bdc09bdeb62fbbac3dbed087a15afd/Unleashed-Perfomance7.jpg" /> <img width="3567" height="2114" width_o="3567" height_o="2114" data-src="https://freight.cargo.site/t/original/i/f3d767c448a25f54c9abf7dfcdd33eb1041d360496bc33d933a2df8afb0253d0/Unleashed-Perfomance8.jpg" data-mid="246829252" border="0" src="https://freight.cargo.site/w/1000/i/f3d767c448a25f54c9abf7dfcdd33eb1041d360496bc33d933a2df8afb0253d0/Unleashed-Perfomance8.jpg" /> <img width="3567" height="2114" width_o="3567" height_o="2114" data-src="https://freight.cargo.site/t/original/i/517993ba3b730dcac267d78d33550182b8051c5c71a526c392687eea58cd2791/Unleashed-Perfomance10.jpg" data-mid="246829254" border="0" src="https://freight.cargo.site/w/1000/i/517993ba3b730dcac267d78d33550182b8051c5c71a526c392687eea58cd2791/Unleashed-Perfomance10.jpg" /> <img width="3567" height="2114" width_o="3567" height_o="2114" data-src="https://freight.cargo.site/t/original/i/3b20f95bda88272fb27459ff65d238f26678be5bff32ee6662c85e784a77fe9c/Unleashed-Perfomance18.jpg" data-mid="246829262" border="0" src="https://freight.cargo.site/w/1000/i/3b20f95bda88272fb27459ff65d238f26678be5bff32ee6662c85e784a77fe9c/Unleashed-Perfomance18.jpg" /> <img width="3567" height="2114" width_o="3567" height_o="2114" data-src="https://freight.cargo.site/t/original/i/fddd49d613f7b4188101ad6bac60e23cbd819a8b00eb6a2937f5adc645361b8b/Unleashed-Perfomance13.jpg" data-mid="246829257" border="0" src="https://freight.cargo.site/w/1000/i/fddd49d613f7b4188101ad6bac60e23cbd819a8b00eb6a2937f5adc645361b8b/Unleashed-Perfomance13.jpg" /> <img width="3567" height="2114" width_o="3567" height_o="2114" data-src="https://freight.cargo.site/t/original/i/6c7d388a8211604854af24ffaff8085dd02a5940d4353367e2c854d2fbf5fbf5/Unleashed-Perfomance16.jpg" data-mid="246829260" border="0" src="https://freight.cargo.site/w/1000/i/6c7d388a8211604854af24ffaff8085dd02a5940d4353367e2c854d2fbf5fbf5/Unleashed-Perfomance16.jpg" /> <img width="2048" height="1168" width_o="2048" height_o="1168" data-src="https://freight.cargo.site/t/original/i/96d6841ae3c541f5c458a688b98c86c0b5053ad6c771b200acc004a5f5eef4c1/Protein-Pouches.jpg" data-mid="249791679" border="0" src="https://freight.cargo.site/w/1000/i/96d6841ae3c541f5c458a688b98c86c0b5053ad6c771b200acc004a5f5eef4c1/Protein-Pouches.jpg" /> <img width="800" height="447" width_o="800" height_o="447" data-src="https://freight.cargo.site/t/original/i/f5b4c27f006954a7291052006e6b628b7a15903e1b587abc57d03db31ff4665e/magnific_create-video-of-her-walki_xgERsDijfW-ezgif.com-optimize-2.gif" data-mid="249793693" border="0" src="https://freight.cargo.site/w/800/i/f5b4c27f006954a7291052006e6b628b7a15903e1b587abc57d03db31ff4665e/magnific_create-video-of-her-walki_xgERsDijfW-ezgif.com-optimize-2.gif" /> <img width="3567" height="2114" width_o="3567" height_o="2114" data-src="https://freight.cargo.site/t/original/i/bc0409215b60ba33545b09024c367e3eb3219b2cb5aa28ba8f9f3f6e27b78159/Unleashed-Perfomance12.jpg" data-mid="246829256" border="0" src="https://freight.cargo.site/w/1000/i/bc0409215b60ba33545b09024c367e3eb3219b2cb5aa28ba8f9f3f6e27b78159/Unleashed-Perfomance12.jpg" /> <img width="3567" height="2114" width_o="3567" height_o="2114" data-src="https://freight.cargo.site/t/original/i/4e39f8def7b8a3317b5acba54059d740b3668e271d89bd18fba1fcbf72f531bb/Unleashed-Perfomance21.jpg" data-mid="246829265" border="0" src="https://freight.cargo.site/w/1000/i/4e39f8def7b8a3317b5acba54059d740b3668e271d89bd18fba1fcbf72f531bb/Unleashed-Perfomance21.jpg" /> https://cwstudio.uk/Invesco Sat, 06 Jun 2020 15:40:07 +0000 CWStudio https://cwstudio.uk/Invesco <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/8ebcbea7cb98a5378d87d1d1c383bccb9b55161a64f4ca74591f4b8eca2258d7/Floating_2.gif" data-mid="246784811" border="0" src="https://freight.cargo.site/w/1000/i/8ebcbea7cb98a5378d87d1d1c383bccb9b55161a64f4ca74591f4b8eca2258d7/Floating_2.gif" /> InvescoGreater Possibilities Together Invesco wanted to shift away from there corporate image and become a human-centric company. However a mountain is not the most personal human or warmest of symbols. What if it was a more modern, tactile, human mountain? Reminding people that Invesco is more than one of the world’s largest global investment companies: it’s a group of people and when people work together the possibilities are greater. The orginal marque is based upon Ama Dambla a mountain peak in the Himalayas. Studying the mountain closer it actually has two peaks not one. The hidden peak providing support and stability to its more celebrated neighbouring apex. A perfect metaphor for the stability that Invesco gives to its investment partners. Throughout the creative process I kept in mind that as much as this was about creating a new marque it was important to develop a supporting system that’s dynamic and flexible that can shift from formatted to expressive depending on finanacial turbulance. The primary corporate colours had to be retained but refreshed to be more vibrant and digital friendly including a new secondary palette reflecting the ‘golden hour’ of the mountain when the sun sets giving it a warmer feel.Agency: Grey LondonBrand Identity / Brand Development / Art Direction <img width="3567" height="2114" width_o="3567" height_o="2114" data-src="https://freight.cargo.site/t/original/i/a9da3425a5141cb87e24d87805caa3d16d453636c1c3ba34a9cc4942e7009ec8/Invesco-Case-Study-P53.jpg" data-mid="73703820" border="0" src="https://freight.cargo.site/w/1000/i/a9da3425a5141cb87e24d87805caa3d16d453636c1c3ba34a9cc4942e7009ec8/Invesco-Case-Study-P53.jpg" /> <img width="3567" height="2114" width_o="3567" height_o="2114" data-src="https://freight.cargo.site/t/original/i/1b4d9346e2a20d2a05bd154d159afe65f30e5ba4155a123bdd5bedb49a9f17ca/Invesco-Case-Study-P54.jpg" data-mid="73703821" border="0" src="https://freight.cargo.site/w/1000/i/1b4d9346e2a20d2a05bd154d159afe65f30e5ba4155a123bdd5bedb49a9f17ca/Invesco-Case-Study-P54.jpg" /> <img width="3567" height="2114" width_o="3567" height_o="2114" data-src="https://freight.cargo.site/t/original/i/2329091d004174ff4768db47ea024b3f82451b5b082fd8b1aeda9b5eafb1f573/Invesco-Case-Study-P56.jpg" data-mid="73703823" border="0" src="https://freight.cargo.site/w/1000/i/2329091d004174ff4768db47ea024b3f82451b5b082fd8b1aeda9b5eafb1f573/Invesco-Case-Study-P56.jpg" /> <img width="3567" height="2114" width_o="3567" height_o="2114" data-src="https://freight.cargo.site/t/original/i/2dc2c40d4cd3d85142db4f1caf042a5aa638e5927db4042091c84310b189f2d6/Invesco-14.jpg" data-mid="246726273" border="0" src="https://freight.cargo.site/w/1000/i/2dc2c40d4cd3d85142db4f1caf042a5aa638e5927db4042091c84310b189f2d6/Invesco-14.jpg" /> <img width="8404" height="4724" width_o="8404" height_o="4724" data-src="https://freight.cargo.site/t/original/i/1bb2ab3a0c83b898e049e89a1f8941b2e6e544650d29ecd6066c654316207bbe/Invesco-new8.jpg" data-mid="73703839" border="0" src="https://freight.cargo.site/w/1000/i/1bb2ab3a0c83b898e049e89a1f8941b2e6e544650d29ecd6066c654316207bbe/Invesco-new8.jpg" /> <img width="1920" height="1079" width_o="1920" height_o="1079" data-src="https://freight.cargo.site/t/original/i/96565e816ffcfde0fa43a14e942af242408d8838d5ef351cc6ab77eac59d85ca/ezgif.com-animated-gif-maker.gif" data-mid="246727108" border="0" src="https://freight.cargo.site/w/1000/i/96565e816ffcfde0fa43a14e942af242408d8838d5ef351cc6ab77eac59d85ca/ezgif.com-animated-gif-maker.gif" /> <img width="3567" height="2114" width_o="3567" height_o="2114" data-src="https://freight.cargo.site/t/original/i/dec2554eaed25e6fd6e1558449b7e57f89ff2ddbdea66932a3f68b18fdcb127d/Invesco-17.jpg" data-mid="246726281" border="0" src="https://freight.cargo.site/w/1000/i/dec2554eaed25e6fd6e1558449b7e57f89ff2ddbdea66932a3f68b18fdcb127d/Invesco-17.jpg" /> <img width="3567" height="2114" width_o="3567" height_o="2114" data-src="https://freight.cargo.site/t/original/i/0cb2fd5fa80a33f24740c7e240aee988f391ebd3f7347bbf6961c3129722b0ac/Invesco-18.jpg" data-mid="246726291" border="0" src="https://freight.cargo.site/w/1000/i/0cb2fd5fa80a33f24740c7e240aee988f391ebd3f7347bbf6961c3129722b0ac/Invesco-18.jpg" /> <img width="3567" height="2114" width_o="3567" height_o="2114" data-src="https://freight.cargo.site/t/original/i/dc8545801701ca7d0d1a3ced5a49127edd14aa7fd55f1eb0cc7dbb7fec856d1f/Invesco-19.jpg" data-mid="246726294" border="0" src="https://freight.cargo.site/w/1000/i/dc8545801701ca7d0d1a3ced5a49127edd14aa7fd55f1eb0cc7dbb7fec856d1f/Invesco-19.jpg" /> <img width="3567" height="2114" width_o="3567" height_o="2114" data-src="https://freight.cargo.site/t/original/i/fa82de89b66633b6f8f6a3084845ffa4b690bdb69bd011a7ea1a1bedc02514c6/Invesco-111.jpg" data-mid="246726304" border="0" src="https://freight.cargo.site/w/1000/i/fa82de89b66633b6f8f6a3084845ffa4b690bdb69bd011a7ea1a1bedc02514c6/Invesco-111.jpg" /> <img width="3783" height="2126" width_o="3783" height_o="2126" data-src="https://freight.cargo.site/t/original/i/2023508dd5e270c0485ea605bf4fe8da28d50f59b025990e000cdaae6b24c7a7/Invesco-gifs1.gif" data-mid="73703914" border="0" src="https://freight.cargo.site/w/1000/i/2023508dd5e270c0485ea605bf4fe8da28d50f59b025990e000cdaae6b24c7a7/Invesco-gifs1.gif" /> <img width="2968" height="2048" width_o="2968" height_o="2048" data-src="https://freight.cargo.site/t/original/i/aa0499a0b9d05150973b439443043d4363c2e0d94edf9b45814bc2d8214c67f1/magnific_add-img2-badge-to-img1_PisBfFa42C.jpeg" data-mid="249982037" border="0" src="https://freight.cargo.site/w/1000/i/aa0499a0b9d05150973b439443043d4363c2e0d94edf9b45814bc2d8214c67f1/magnific_add-img2-badge-to-img1_PisBfFa42C.jpeg" /> <img width="2513" height="1347" width_o="2513" height_o="1347" data-src="https://freight.cargo.site/t/original/i/2ab368871e3cb3e5614b645ef5ef28fc910087a6226974b838503ed1a44aa934/Reception.jpg" data-mid="249982112" border="0" src="https://freight.cargo.site/w/1000/i/2ab368871e3cb3e5614b645ef5ef28fc910087a6226974b838503ed1a44aa934/Reception.jpg" /> <img width="7134" height="4228" width_o="7134" height_o="4228" data-src="https://freight.cargo.site/t/original/i/552e2a802fd230347055884a1b735abba3b59a9dee919ac83403de5474f33a7f/Invesco-114.jpg" data-mid="249982114" border="0" src="https://freight.cargo.site/w/1000/i/552e2a802fd230347055884a1b735abba3b59a9dee919ac83403de5474f33a7f/Invesco-114.jpg" /> <img width="5906" height="3320" width_o="5906" height_o="3320" data-src="https://freight.cargo.site/t/original/i/739b70d56a790b392753ad4849d849ebbac2c3962a9384fdf0838986620d31ce/Invesco-new26.jpg" data-mid="73703908" border="0" src="https://freight.cargo.site/w/1000/i/739b70d56a790b392753ad4849d849ebbac2c3962a9384fdf0838986620d31ce/Invesco-new26.jpg" /> <img width="5906" height="3320" width_o="5906" height_o="3320" data-src="https://freight.cargo.site/t/original/i/c8d4ebe1484127fd236ed72a022aefc31522c04773fd8e57e216d4a44c4a8238/Invesco-new27.jpg" data-mid="73703909" border="0" src="https://freight.cargo.site/w/1000/i/c8d4ebe1484127fd236ed72a022aefc31522c04773fd8e57e216d4a44c4a8238/Invesco-new27.jpg" /> <img width="3567" height="2114" width_o="3567" height_o="2114" data-src="https://freight.cargo.site/t/original/i/c0298f4946f48f8879cfacb04c209c508ac17ec4dafeef5557e116c9f795ba11/Invesco-Case-Study-P516.jpg" data-mid="73703827" border="0" src="https://freight.cargo.site/w/1000/i/c0298f4946f48f8879cfacb04c209c508ac17ec4dafeef5557e116c9f795ba11/Invesco-Case-Study-P516.jpg" /> <img width="720" height="405" width_o="720" height_o="405" data-src="https://freight.cargo.site/t/original/i/24b3b755c502712e377f847938841725b55fa0ce167de8d359e963ebe28ed11a/Invesco-logo.gif" data-mid="73703913" border="0" src="https://freight.cargo.site/w/720/i/24b3b755c502712e377f847938841725b55fa0ce167de8d359e963ebe28ed11a/Invesco-logo.gif" /> https://cwstudio.uk/Apricot-Virtual-Support-2 Thu, 02 Jul 2026 13:00:51 +0000 CWStudio https://cwstudio.uk/Apricot-Virtual-Support-2 <img width="720" height="427" width_o="720" height_o="427" data-src="https://freight.cargo.site/t/original/i/0aa972a61157e8dc19f0f7134d5392fe912fc81466cb14894831d06c9d02105e/AVS-Logo1.gif" data-mid="250019954" border="0" src="https://freight.cargo.site/w/720/i/0aa972a61157e8dc19f0f7134d5392fe912fc81466cb14894831d06c9d02105e/AVS-Logo1.gif" /> Apricot Virtual SupportSimply ConnectedApricot Virtual Support are a London based IT company who’s simple goal is to take the complexity out of IT support. With a very flexible business model offering predominantly a remote service but also catering for onsite work depending on your requirements. We applied the exact same rationale when undertaking the brief for a new brand identity. With a collaborative approach we undertook a full brand refresh to mark a new modern chapter for the business. The company wanted to retain the core colours for ease of recognition but with an injection of modernity. The key drivers which inspired the creative direction had to come from the heart of what Apricot stood for: Connected / Supportive / Flexible / Adaptable / Responsive This inspired my thinking when exploring the graphic language ultimately coming up with a set of assets to be used across all formats that resonated with the above.Agency: ProsperBrand Strategy / Brand Identity / Brand Development <img width="8404" height="4724" width_o="8404" height_o="4724" data-src="https://freight.cargo.site/t/original/i/1c7707d94ad4751ffae0ee1492fa738f0f74d25ab54bdbb7e331261608d6bbfb/AVS-Trial-Width2.jpg" data-mid="250019961" border="0" src="https://freight.cargo.site/w/1000/i/1c7707d94ad4751ffae0ee1492fa738f0f74d25ab54bdbb7e331261608d6bbfb/AVS-Trial-Width2.jpg" /> <img width="8404" height="4724" width_o="8404" height_o="4724" data-src="https://freight.cargo.site/t/original/i/cc8464916f22f9517674d4c1284a576e188b20d39e6cbc4b8ad2b4847818f1e4/AVS-Trial-Width4.jpg" data-mid="250019963" border="0" src="https://freight.cargo.site/w/1000/i/cc8464916f22f9517674d4c1284a576e188b20d39e6cbc4b8ad2b4847818f1e4/AVS-Trial-Width4.jpg" /> <img width="720" height="427" width_o="720" height_o="427" data-src="https://freight.cargo.site/t/original/i/6e38e649e529ff6760ff6a05c920d44ced29a790f6dd07a1be56af93158c4e12/AVS-Logo.gif" data-mid="250019953" border="0" src="https://freight.cargo.site/w/720/i/6e38e649e529ff6760ff6a05c920d44ced29a790f6dd07a1be56af93158c4e12/AVS-Logo.gif" /> <img width="8404" height="4724" width_o="8404" height_o="4724" data-src="https://freight.cargo.site/t/original/i/23e2c3ed677b16f2ec1d4731893668e530f2216863127120a5c94b10b2308f23/AVS-Trial-Width5.jpg" data-mid="250023123" border="0" src="https://freight.cargo.site/w/1000/i/23e2c3ed677b16f2ec1d4731893668e530f2216863127120a5c94b10b2308f23/AVS-Trial-Width5.jpg" /> <img width="7087" height="3983" width_o="7087" height_o="3983" data-src="https://freight.cargo.site/t/original/i/495bede47006cece3d153b5233b180f9857f1e3a0866426f7216cf4b38efe40b/AVS-Trial-Width9.jpg" data-mid="250019968" border="0" src="https://freight.cargo.site/w/1000/i/495bede47006cece3d153b5233b180f9857f1e3a0866426f7216cf4b38efe40b/AVS-Trial-Width9.jpg" /> <img width="7087" height="3983" width_o="7087" height_o="3983" data-src="https://freight.cargo.site/t/original/i/da2b8ebcfb60558393ea574229dd56fd425bd624692479acbce676a91dbed6d1/AVS-Trial-Width7.jpg" data-mid="250019966" border="0" src="https://freight.cargo.site/w/1000/i/da2b8ebcfb60558393ea574229dd56fd425bd624692479acbce676a91dbed6d1/AVS-Trial-Width7.jpg" /> <img width="8404" height="4724" width_o="8404" height_o="4724" data-src="https://freight.cargo.site/t/original/i/aecdf0ad9e8157968a8dff26f48f3fb9d4ee97cb7104d2b739e92c70424feb92/AVS-Trial-Width11.jpg" data-mid="250019970" border="0" src="https://freight.cargo.site/w/1000/i/aecdf0ad9e8157968a8dff26f48f3fb9d4ee97cb7104d2b739e92c70424feb92/AVS-Trial-Width11.jpg" /> <img width="8404" height="4724" width_o="8404" height_o="4724" data-src="https://freight.cargo.site/t/original/i/a142235f98798b0577c277d8e26301cb8334a34f5794d8dc81ff5d3a430af233/AVS-Trial-Width8.jpg" data-mid="250019967" border="0" src="https://freight.cargo.site/w/1000/i/a142235f98798b0577c277d8e26301cb8334a34f5794d8dc81ff5d3a430af233/AVS-Trial-Width8.jpg" /> <img width="8404" height="4724" width_o="8404" height_o="4724" data-src="https://freight.cargo.site/t/original/i/c25f8cae4d0aa95d84c9e5fd3ee6c176c2cac2e409c73e2e8c9fc16685158638/AVS-Trial-Width10.jpg" data-mid="250019969" border="0" src="https://freight.cargo.site/w/1000/i/c25f8cae4d0aa95d84c9e5fd3ee6c176c2cac2e409c73e2e8c9fc16685158638/AVS-Trial-Width10.jpg" /> https://cwstudio.uk/The-Hive Sun, 12 Jul 2026 18:23:11 +0000 CWStudio https://cwstudio.uk/The-Hive <img width="7134" height="4228" width_o="7134" height_o="4228" data-src="https://freight.cargo.site/t/original/i/8de0c862888d90bc3975ab6c2b54434d6ebd3aa27699fc3d17fcb08a246f49c1/The-Hive16.jpg" data-mid="250347137" border="0" src="https://freight.cargo.site/w/1000/i/8de0c862888d90bc3975ab6c2b54434d6ebd3aa27699fc3d17fcb08a246f49c1/The-Hive16.jpg" /> The HiveFeel the BuzzUploading Soon. https://cwstudio.uk/Princess-Yachts-1 Sun, 12 Jul 2026 09:13:26 +0000 CWStudio https://cwstudio.uk/Princess-Yachts-1 <img width="1620" height="1080" width_o="1620" height_o="1080" data-src="https://freight.cargo.site/t/original/i/74839d3c85df0d3e386ebec2737698ea6a249df9c54c51a54d0d990366ce8875/Brand-Launch-Block-Loop-2.gif" data-mid="250339113" border="0" src="https://freight.cargo.site/w/1000/i/74839d3c85df0d3e386ebec2737698ea6a249df9c54c51a54d0d990366ce8875/Brand-Launch-Block-Loop-2.gif" /> Princess YachtsDistinction in Detail In 2024 I led the creative on Princess Yachts new brand positioning, 'Distinction in Detail' a platform built around the company's meticulous craftsmanship and its commitment to creating outstanding yachts and unforgettable experiences. Unveiled at the Cannes Yachting Festival, the positioning launched with a film celebrating the skilled, varied work behind every vessel, from initial design through to final testing. A new brand campaign brought the craftsmanship story to life highlighting the craft behind the making as well the finished yachts on the water. A new visual identity and brand guidelines echoed the clean, elegant lines of a Princess yacht with graphic shapes drawn from details of the iconic crown logo to build a brand world rooted in the heart of the brand. Agency: McCann Brand Strategy / Brand Identity / Art Direction Film Production: Craft Films&nbsp; &nbsp;Director: Robin Mason&nbsp; &nbsp;Photography: Mike EvansCopy Writers: Dan Bryant, Colin Walsh&nbsp; <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/55df9a13ec3ec06ef9c66c2e56ed0bc77ef53870a7215d11ff110bc80673e695/Brand-Launch-Walkthrough-16x9-V3-2.gif" data-mid="250339223" border="0" src="https://freight.cargo.site/w/1000/i/55df9a13ec3ec06ef9c66c2e56ed0bc77ef53870a7215d11ff110bc80673e695/Brand-Launch-Walkthrough-16x9-V3-2.gif" /> <img width="2362" height="1329" width_o="2362" height_o="1329" data-src="https://freight.cargo.site/t/original/i/7333bc6787645288479d7574ae689be7d298258418efd294a31b1289c7b63eb0/Guidelines_key_spreads.gif" data-mid="250339410" border="0" src="https://freight.cargo.site/w/1000/i/7333bc6787645288479d7574ae689be7d298258418efd294a31b1289c7b63eb0/Guidelines_key_spreads.gif" /> <img width="2984" height="1990" width_o="2984" height_o="1990" data-src="https://freight.cargo.site/t/original/i/6cde3ff9217107e4a853552b27d7ae95544dfe21ff26e226358e0d31d15951f6/Princess-Comps2-2.jpg" data-mid="250340948" border="0" src="https://freight.cargo.site/w/1000/i/6cde3ff9217107e4a853552b27d7ae95544dfe21ff26e226358e0d31d15951f6/Princess-Comps2-2.jpg" /> <img width="1920" height="1138" width_o="1920" height_o="1138" data-src="https://freight.cargo.site/t/original/i/43a5facfe2953ccaca7a10fba706ae2c4cba13c9ce8217600b20fdce100a1936/ezgif.com-optimize-4.gif" data-mid="250339412" border="0" src="https://freight.cargo.site/w/1000/i/43a5facfe2953ccaca7a10fba706ae2c4cba13c9ce8217600b20fdce100a1936/ezgif.com-optimize-4.gif" /> <img width="3567" height="2114" width_o="3567" height_o="2114" data-src="https://freight.cargo.site/t/original/i/2ecba71a763673e3c34a27e4fc4752e93f92c251f4e34658dc56452d6763922c/Princess116.jpg" data-mid="250339413" border="0" src="https://freight.cargo.site/w/1000/i/2ecba71a763673e3c34a27e4fc4752e93f92c251f4e34658dc56452d6763922c/Princess116.jpg" /> <img width="3000" height="1778" width_o="3000" height_o="1778" data-src="https://freight.cargo.site/t/original/i/03daf0a2c03d04ec8d4ec699876caef418c7e704bf40a450a871b828d4da1a0b/Princess119.jpg" data-mid="250340089" border="0" src="https://freight.cargo.site/w/1000/i/03daf0a2c03d04ec8d4ec699876caef418c7e704bf40a450a871b828d4da1a0b/Princess119.jpg" /> <img width="7134" height="4228" width_o="7134" height_o="4228" data-src="https://freight.cargo.site/t/original/i/6e8443ee17e283512bf059508bf3a0d035b0f346569ba53c55b1e69e9b48bd4c/Princess120.jpg" data-mid="250339415" border="0" src="https://freight.cargo.site/w/1000/i/6e8443ee17e283512bf059508bf3a0d035b0f346569ba53c55b1e69e9b48bd4c/Princess120.jpg" /> <img width="2998" height="1503" width_o="2998" height_o="1503" data-src="https://freight.cargo.site/t/original/i/1d68b62e483debfb0fd5deadc88f8a2fddf7b40205312bcc616de27e2f1c5914/Princess116.jpg" data-mid="250340964" border="0" src="https://freight.cargo.site/w/1000/i/1d68b62e483debfb0fd5deadc88f8a2fddf7b40205312bcc616de27e2f1c5914/Princess116.jpg" /> <img width="2848" height="1600" width_o="2848" height_o="1600" data-src="https://freight.cargo.site/t/original/i/5a901a9ceb541134009ec7325e908c86b7e0cc6f011044aeeb275ab15c25e798/Man-in-Jacket.jpg" data-mid="250339417" border="0" src="https://freight.cargo.site/w/1000/i/5a901a9ceb541134009ec7325e908c86b7e0cc6f011044aeeb275ab15c25e798/Man-in-Jacket.jpg" /> <img width="800" height="446" width_o="800" height_o="446" data-src="https://freight.cargo.site/t/original/i/1da6982249ac61bc84aca5dcbc393d76aca956beb8099c427d3b4a7d9f6d258d/magnific_create-a-video_J918c6XOq4-ezgif.com-video-to-gif-converter.gif" data-mid="250339419" border="0" src="https://freight.cargo.site/w/800/i/1da6982249ac61bc84aca5dcbc393d76aca956beb8099c427d3b4a7d9f6d258d/magnific_create-a-video_J918c6XOq4-ezgif.com-video-to-gif-converter.gif" /> <img width="800" height="473" width_o="800" height_o="473" data-src="https://freight.cargo.site/t/original/i/ff318fda6d9a584f43da10a2b532dececa97fbe6529906046e31fc6bebe5d3e9/magnific_make-several-people-walk-_YV9kXO9WeC-ezgif.com-video-to-gif-converter.gif" data-mid="250339420" border="0" src="https://freight.cargo.site/w/800/i/ff318fda6d9a584f43da10a2b532dececa97fbe6529906046e31fc6bebe5d3e9/magnific_make-several-people-walk-_YV9kXO9WeC-ezgif.com-video-to-gif-converter.gif" />