Vodafone Films
Light’s, Camera, Action
Light’s, Camera, Action
Vodafone had the idea of joining the digital TV revolution competing with streaming giants like Netflix. If that was to be happen we were asked to explore how that could look and feel. I explored how this could manifest itself as a subrand as part of the overall brand hierachy and began Initial development for VF Films.
Referencing the angular language from the core brand VI as a basis, and inspired by the lights of film making and cinema projectors, the shapes act as an aperture effectively masking both image and content with flexibility.
Vodafone had the idea of joining the digital TV revolution competing with streaming giants like Netflix. If that was to be happen we were asked to explore how that could look and feel. I explored how this could manifest itself as a subrand as part of the overall brand hierachy and began Initial development for VF Films.
Referencing the angular language from the core brand VI as a basis, and inspired by the lights of film making and cinema projectors, the shapes act as an aperture effectively masking both image and content with flexibility.
Agency: Super Union
Brand Identity / Brand Development
