Prosper
Creating Meaningful Spaces
Retail design agency Studio Tait merged with its sister company 3d Architects with the aim of offering their clients a fully integrated end-to-end service of branding, interiors and architecture under one roof. I developed the new identity from naming strategy through to delivering all brand assets.
I was inspired by the visual language of interior and architectural drawings. The ‘Prosper’ wordmark is simple, bold and deliberate in it’s kerning, it represents the fact we’ve come together sharing knowledge and expertise. As designers and architects we often have to look at things from different angles both ‘up close’ and from a distance to understand the space. It’s always about the detail, so as part of the visual language I developed a system of shapes based on zooming into the wordmark. These would be used across all touchpoints for Prosper.
Agency: Prosper
Brand Strategy / Brand Identity / Copywriting / Art Direction / Environment Branding
I was inspired by the visual language of interior and architectural drawings. The ‘Prosper’ wordmark is simple, bold and deliberate in it’s kerning, it represents the fact we’ve come together sharing knowledge and expertise. As designers and architects we often have to look at things from different angles both ‘up close’ and from a distance to understand the space. It’s always about the detail, so as part of the visual language I developed a system of shapes based on zooming into the wordmark. These would be used across all touchpoints for Prosper.
